One of the most important components in the success of your blog is choosing the perfect name. The best blog names are names that are unique, memorable, and relevant to the blog content. To find the right name, brainstorm a name that reflects the subject, tone, and vision of the blog, then align the name to make it appealing to readers. Also make sure the name you choose is available on the domain of the site and other social media networks, then make your blog official with that name!
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Part 1 of 3: Conducting Name Brainstorming
Step 1. Combine a blog custom theme
The blog name should reflect the content you wrote or the vision of the blog. Think of general ideas when brainstorming, and consider the specific theme based on your blog, then find out popular keywords that relate to that genre or theme.
- Some of the most popular blog types or themes include fashion, food, beauty, travel/holiday trends, photography, weddings, design, DIY, and wellness.
- If your blog's vision is to promote health and wellness, choose keywords related to the theme such as “fit”, “fit”, or “physical”. If your blog is about photography, you can use words like “lens”, “focus” or “frame”.
Step 2. Create a unique name
Think about what makes you (and the blog you manage) unique. Incorporate distinctive details such as city of residence, interests, career, or personal details (eg hair or eye color). The use of such details can create a more powerful visual element and make your blog more memorable.
For example, the blog ThePioneerWoman.com highlights its owner's unique location and farming lifestyle. Meanwhile, BarefootBlonde.com refers to the blogger's iconic blonde hair
Step 3. Determine the target audience
By knowing your target audience, you can choose a suitable name. The target audience is the readers you go to when writing content. Think about the age, gender, income level, career, and geographic location of the readers when choosing a blog name.
- For example, if your target audience is women in their 20s who are well-dressed and stylish, live in the city, and are university graduates, your blog name should match or follow that lifestyle element. For example, you could choose a name like “5th Street Fashion” or “Styleminded”.
- Basically, avoid things that trigger the wrong conception of your blog. The blog name must be related to the content you are uploading.
Step 4. Use a name generator service for suggestions
Using a service like this can simplify the name search process and encourage your imagination. Use sites that allow you to enter several search keywords related to blogs, such as “health”, “fashion”, “food”, or “photography”. Even if you don't use the names the generator generates, you can still use them for ideas and inspiration.
One of the popular blog name generator sites is https://www.wordoid.com. This site helps you create unique and understandable artificial words. Meanwhile, the site https://www.namestation.com allows you to enter keywords and get a list of names that can be used
Step 5. Observe the names of competitor blogs
Do a market search and check out blogs that are similar to yours. Think about what the names of the blogs convey, the tone or image the name sounds like, and how long the blog has been active. Take inspiration from these names and apply the right elements to your blog name.
Step 6. Find out related words and synonyms
Think of some of the keywords and topics you cover on your blog, and type them into the Google Keyword Tool or https://www.thesaurus.com tool. Try incorporating the synonyms of the words you have found into the name of your blog and think about whether there are any suitable synonyms. Sometimes, new synonyms seem more appealing than overused keywords.
- For example, you can replace the word “home” with “abode”, “habitat”, “dwelling”, or “hearth” (or the word “rumah” with “hunian”, “griya”, and “palace”).
- If you like certain adjectives that are in the names of other blogs, synonyms help you describe and reuse them to become your own unique word of choice.
Step 7. Browse blog pitches
Think of a description of your own tone and writing style. The blog name should reflect the tone or “attitude” implied in your writing (eg funny, memorable, warm, serious, or sarcastic).
For example, if your writing is witty and satirical, choose a blog name that reflects that tone. Readers will be able to recognize your writing style more easily if the blog name immediately conveys that tone
Part 2 of 3: Aligning Names
Step 1. Make sure the blog name is easy to pronounce
Artificial words or those that have several syllables are sometimes difficult for readers to pronounce, even when they imagine or read them silently. Choose a name that is not confusing or difficult for readers. Use words the target audience recognizes, or easy-to-understand artificial words like “vegeta-ryan” or “healthful”.
This step also makes the name easier to remember. Names that are easy to pronounce are usually easier to remember
Step 2. Choose a name that is short and easy to remember
In general, use only 1-3 words in the blog name. Longer names are likely to be more difficult to remember and will lose their distinctiveness. In addition, names that are too long also result in unattractive domain names. Instead of using one complete sentence, make sure your name has one catchy and unique phrase.
For example, you could abbreviate the name “Diary of Travels and Memories of the Bandung Children” to “Diary of Bandung” or “Children of Bandung Vacations”
Step 3. Do not include your personal name in the blog name, unless you intend to create a personal blog
If you use your own name, you will lose the authority to create a special blog that is general in nature and instead direct the blog as a personal diary platform. However, if you are planning to blog about your life and all the things you are interested in, you can just mention your own name in the blog name.
Step 4. Choose a name that fits your blog for a long period of time
It is important that you consider age or time period when choosing a name. Therefore, choose a name that still matches the content of your blog in the next few years. However, if you end up not liking the name you've chosen (eg because the content changes or readers have trouble remembering it), you can still choose a new name and re-promote at a later time.
- If you plan to create a blog with a much more specific theme or topic, choose a name that reflects that particularity and fits a specific audience. For example, if you are a food blogger who only reviews pizza in Jakarta, you could use the names “The Jakarta Pizza Review” or “Pizzakarta”.
- If you don't want to put aside writing about yourself and want to leave room for developing content in the future, choose a more general or abstract blog name.
Step 5. Consider the display of the blog name as a domain
When writing a blog name based on how it appears in someone's search bar (e.g. yourblogname.com), check or consider possible problems. Your blog's name may sound ambiguous if read in some other way (or in an obscene way).
- For example, the humor blog “thereasonicantdance.com” might be read as “The Reason I Can't Dance”, “There is a Son I Can't Dance”, or “There is a Sonic Ant Dance”. Of course, readers will notice that the first option is most likely the name of your blog. However, if your chosen name keeps readers from thinking or guessing, you may need to change or realign the chosen name.
- Sometimes, you need another point of view to find the problem at hand. Have someone read your preferred domain name and tell you if any letter combination looks confusing.
Part 3 of 3: Confirming Name Availability
Step 1. Check site domain availability
If you use a blogging service such as Blogger or Wordpress, check the availability of the name on the respective website. If you're creating your own blog (without a blog service), check the domain purchase site to see if there are other users with similar or identical names. Once a name has been taken, it's time to find a new name.
- Blogs with URLs ending in “.com” are often more popular and successful. Make sure you use the available.com domain name, instead of the less popular options like.net or.info.
- If you're using a blogging service, it's a good idea to pay an additional fee to remove the “.blogspot” or “.wordpress” segment from your domain name. Using a simple “.com” domain makes your blog look more professional and credible.
Step 2. Check the availability of the name on social media
After making your choice, search for the name you created on various social media sites such as Twitter, Facebook, and Instagram. If the selected username is already taken on most social media platforms, you may need to change it slightly or choose a different name.
You can also make a selection through https://www.knowem.com. This site will search for the name you entered on all major social networks
Step 3. Make sure no one has registered a particular element or part of your blog name as a trademark
Be careful not to use trademarked company names in blog names (eg Google or Nike). Using that name can lead to legal issues, especially if your blog is a successful source of income.
