Gaining popularity and wealth is a dream shared by many people around the world. Usually, to be famous, you have to be in the public spotlight and be known by the big media. However, with the internet, now you can become famous in cyberspace. If you can find the right market and follow the right steps to expand your online profile, you can achieve your dream of becoming famous on the internet.
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Part 1 of 3: Finding the Right Market or Target
Step 1. Determine your talents and activities
There are various ways to become famous on the internet. Some common ways to become famous are by streaming online games or creating unique content in the form of videos or writing. Other internet stars are gaining notoriety on social media. Think about the things you enjoy and make a strategy based on the skills you have.
- If you're not sure or know exactly what you're good at, think about things you're interested in and want to learn.
- If you know a variety of makeup techniques, you can create video content showing how to apply makeup.
- If you're good at a certain game, you can stream or make videos on YouTube about the games you're playing to gain a fan base.
- If you spend a lot of time on social media, try increasing your following on social media to become famous.
- If you have an interesting life, you can create a video blog (vlog) for others to follow.
- If you have in-depth knowledge of a particular topic, you can create a blog or video to share your knowledge with others.
Step 2. Pay attention to the people you admire or like
Another way to get inspired is to imitate someone you admire. If you don't follow internet celebrities, start looking for them so you can get a better idea of what it takes to be famous. Look for internet celebrities on websites like Twitch.tv, YouTube, and online blogs. If you're already a fan of an internet celebrity and watch his content regularly, chances are you have a pretty good understanding of what he's doing.
Step 3. Find out about the community you want to join
Communities are formed by people with similar interests, and often share ideas and thoughts. Some people in the community create online content that makes them famous. By finding out about other creators or famous people like them, you can understand the competition, as well as the fan base you might have. Look for social media profiles of internet content creators or their video and writing content.
- You can also get information about communities of interest by visiting those communities' subreddits on Reddit.com.
- If the type or theme of content that you want to create has been widely adopted or followed by content producers or famous stars, you may need to choose a different type or theme, unless you can provide something interesting and unique.
Step 4. Consider what you can benefit from your current hardware
To become famous on the internet, you need computer equipment of varying degrees of sophistication, depending on what you want to build. If you want to create video content, you need a good camera and computer to edit the videos you create. If you want to be famous on social media, you need a reliable smartphone. No matter what content you want to create or plan to pursue, make sure you have the right hardware so you don't create low-quality content.
If you want to stream games online, you'll need a desktop computer with lots of RAM, the right processor, and high-speed internet
Step 5. Narrow down the options and choose something to do
Once you've explored the options, narrow down the options. Consider your wants and goals with more realistic options. Write down all the things you want to do and consider the positives and negatives. After that, decide what you want to do and start strategizing.
Estimate the likelihood of success within the community by evaluating the existing competition, your overall audience base, and the popularity of your content platform
Part 2 of 3: Managing a Presence in Cyberspace
Step 1. Register yourself on (at least) two social media platforms
Choose two social media platforms that you can update regularly. This way, fans can still access your content, even if you don't create new content. When deciding on the platform you want to create, consider the age of your target audience, as well as the platforms that audiences in that age range usually use. Cross-promote on different platforms and always make it easy for others to follow you on any platform.
- If you want to attract the attention of a young audience, social media platforms like Twitter and Instagram can be great choices.
- If you want to appeal to an older audience, platforms like Facebook, Pinterest, and LinkedIn can be ideal choices.
Step 2. Create a personal website or blog
Having a website allows other people to find you and search for the various social media platforms you use, as well as get direct access to the content you create. The website also provides an easy way for promoters and advertisers to contact you so they don't have to contact via social media. Finally, a personal blog can also serve as another revenue stream if you want to advertise something or use affiliate or promotional links directed to products from other manufacturers.
- Make sure you create a responsive website that can display well on different phones and browsers.
- If you specialize in video, you can create a video blog instead of a regular blog (writing).
- Some of the most popular blog sites and website builders include WordPress.org, WordPress.com, Squarespace, and Wix.
Step 3. Use hashtags and memes
Hashtags and memes are mediums that you can use to reach a larger audience and gain some new fans. Look for hashtags that match the content you're creating and use those hashtags creatively in your posts or content to find fans with similar interests. Encourage followers or fans to use certain hashtags and grow a fan base through social media.
For example, if you have a video blog about food, you could use hashtags like #food, #foodie, or #foodporn
Step 4. Stay consistent when using multiple social media platforms
Try to use the same username for each platform so that other people don't get confused looking for you. Use the same logo or profile photo as your “identifier”. In addition, you also have to be consistent about your speech and type/personality. If you say something, but do the opposite, often break promises, or are hypocritical, internet users can attack you and your fans will start leaving you.
- If you have a logo or profile photo that you use regularly, make sure your brand can be represented on the various social media platforms that you use.
- Think of your brand as a company. If a company has a different logo and store layout, customers can get confused. The same can be felt by your fans.
- Regardless of the mood you're in (eg angry, annoyed, cheerful, or silly), fans can get confused if your personality changes quickly or you do something that seems inconsistent.
Step 5. Make a daily schedule for uploading posts to social media
If you're not used to using social media regularly, you can create a daily schedule to remind yourself to post quickly and check all your social media platforms. If you do this every day, your fans will know that you're active on social media enough that they'll keep visiting your page.
- For example, in the morning you can set a time to check your email and private messages, and make posts for Facebook and Twitter. During the day, you can check it again and make more updates or tweets. After that, make the last update in the afternoon (towards the evening).
- If you regularly upload posts, you will appear in the information feed of some fans.
- Try to stay consistent with the content schedule you create. If your fans are used to getting content every two days, then you take a week off or “off”, your progress may be stuck.
Part 3 of 3: Increasing Popularity
Step 1. Look for a market or theme that no one else loves
One of the best ways to get more followers is to be the first to bring up the genre or theme of your activity. Look for specific markets or themes such as small social groups, games, or topics that don't currently have a prominent figure. Fortunately, because the internet is a large community representing a wide variety of people, there are a variety of micro-segments that you can dive into to create content.
- For example, content creators or producers reviewing popular movies on YouTube are in an area that is too “crowded” and well known, so the competition is likely to be quite intense.
- In addition to searching for markets or themes for your activity or concept, you can also search for markets based on yourself. Some famous internet stars often represent groups that are underrepresented in society.
Step 2. Show authenticity
Fans on the internet love it when people are honest and candid in the content they create. Showing authenticity keeps your selling brand consistent and gives fans an idea of what they can expect from you in the future. If you appear too different from your real self and fans view it as a negative thing, you could ruin your career as an internet celebrity.
Step 3. Capture the attention of the target audience
While you shouldn't change yourself, there are things you can do to get the fans' attention. Emphasize the content on the things they seem to want to see. If you know they don't like something, don't create content related to or involving it. If there are some things that fans keep asking for, maybe you can consider their requests.
Reply to people's comments on social media and read them in the posts you upload
Step 4. Pay attention to the calculations
If you notice a large drop in followers or negative attention to a particular video or article, then creating that kind of content isn't good for your career. When you notice a sudden drop in viewership or positive comments, take some time to reevaluate what you did and consider criticism from others. Change your image and increase the number of fans again.
If you upload a video or article that is highly controversial, make another video to make your point clear (in the previous video) or apologize for your actions
Step 5. Always create quality content
As much as possible, try to create the highest quality content. Even if you don't have the best hardware, make sure your content is high quality. Posting things that aren't relevant to other people or things that aren't prepared properly can actually make your content look “cheap” so that fans may unsubscribe or follow you.
If you want to make a video, it would be better if you wait until you can record the video in HD quality (high definition or high definition) rather than recording it in low or low quality
Step 6. Keep showing your efforts
During this time, many people did not understand that becoming a famous internet celebrity takes a lot of time, just like a full-time job. If you want to produce or create unique content, all your hard work at first may not pay off. Therefore, it is important for you to stay consistent and accept suggestions and criticism from those around you. In order to stand out and be different from other internet figures, you need to have something unique and “sell”.