This wikiHow teaches you how to increase the number of likes or "thumbs up" you get on Facebook content.
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Method 1 of 2: Getting Likes on Private Posts
Step 1. Evaluate your habits when uploading content on Facebook
If your posts aren't popular because they don't get a lot of likes, try to identify mistakes in your uploading habits so that your future posts will become more popular. Some of the problems with your habits include:
- Uploading content too often or infrequently (e.g. more than a few times or less than once per day)
- Upload content when other friends are busy (or sleeping)
- Uploading content with long or heavy text
- Submitting content that is poorly understood, too specific, or mediocre
- Does not include/insert images or videos
- Not asking for feedback or engaging the audience
Step 2. Upload a post once or twice per day
Uploading too much content will make your profile more visible on other users' timelines so that your posts can be ignored or missed. If you're famous for posting interesting and funny status updates, photos, and videos, there's a good chance that people will stop scrolling and viewing content when your name appears on their timeline. The more people who pay attention to or watch your uploaded content, the more users will be encouraged to like each of your uploads.
If you upload more than two pieces of content per day, other users will feel bored. They may block or unfollow your posts, or remove you from their friends list
Step 3. Take advantage of humor
Usually, funny and lighthearted posts attract more attention from other users than posts that are technical or mundane. Replace content with funny jokes or anecdotes, and upload once or twice per day (especially if you include photos) so you can get lots of likes.
- Avoid risky or sensitive topics (eg religion or politics) in jokes as such topics tend to make some people/groups feel “alienated”, rather than “embraced”.
- If you can't find anything funny, take advantage of other people's humor. Look for interesting jokes on the internet and upload them to your profile wall. You can also share clever versions of already popular memes. Even if you can't make jokes yourself, at least you're still getting a good reputation.
Step 4. Add photos and videos to the post
Visual content is significantly more engaging than text-only content. Therefore, try adding a photo to every post you make. As long as the photo still relates to the last part of the post, you can generally get a positive reaction.
- When uploading videos, try adding captions to build tension or curiosity about the video (e.g. “Ouch! That's so funny!” or “Help me!”).
- Keep in mind that sharing photos or videos is not as exciting as uploading your own content. However, you can still insert your own comments on shared photos or videos.
Step 5. Keep your post short
Many people don't want to read more than a few hundred characters. Try to keep your written content under 300 characters, especially if you're using humor or adding captions to photo posts.
- If you have a long post that you want to share with people, try blogging and linking it in a short notice on Facebook.
- Once you've developed a reputation as an entertaining person/user, you can upload long posts once or twice per week. However, keep in mind that these posts may not get as much attention as other users do with shorter posts.
Step 6. Ask interactive questions
Another way to get more likes is interacting with Facebook friends through interesting questions and asking other people for opinions. Make sure the questions asked remain informal and lighthearted as technical or philosophical questions tend to make other Facebook users focus on the chat/discussion, and dislike the question itself.
An example of an appropriate question would be “When was the first time you vomited?”, followed by your own experience with a joke or humor at the end of the story
Step 7. Like and comment on other people's content
Interaction with other users' content usually encourages the user to view your posts so that he too will like the content. Although the truth is not guaranteed, liking and commenting on other people's content can ultimately increase the number of likes you get.
This is important to remember especially when you are first adding friends on Facebook. By instantly liking their content, you encourage them to like your own content
Step 8. Don't upload attention seeking content
Posts that seek attention, are moody, or openly solicit sympathy actually encourage others to ignore them, rather than like them. Again, people like to use Facebook to see humor and upbeat content, not to be reminded of their personal problems.
- Personal problems aren't always easy to deal with, but keep in mind that discussing them on Facebook won't necessarily solve the problem. Try to separate your personal life from Facebook content or “life”.
- The same goes for chained Facebook posts or posts that ask for likes (e.g. “Like this photo if you want to go to heaven”). Even if you get likes, posts like this will usually only annoy your friends.
Step 9. Upload content at strategic times
Pay attention to your own Facebook usage habits and observe the chat bar to see who and when a user is logged on to the network. You can use this information to determine the best time to upload your status and maximize the number of likes you can get.
- In general, people check their Facebook account in the morning and evening (eg after school or work). Therefore, make sure you upload content during those periods of high Facebook activity.
- If you upload content during “empty” hours (e.g. midnight or noon on weekdays), you may be disappointed by the number of likes you get on your posts.
- Also pay attention to external factors that influence one's use of Facebook. Things like national (or international) events, holidays, and tragedies can change the number of Facebook users at any given moment.
Step 10. Make your post public
By changing the post's primary viewing setting from “Friends” (“Friends”) to “Public” (“Public”), anyone with a Facebook account can view, like, share and comment on your posts. The process can continue or repeat if a friend shares the post with his friends because your post can reach people you've never met before.
- By making a post public, you can increase the reach of your content. However, it also reduces the overall security of your profile. If you want to make content public, don't include personal information or placemarks in the post.
- You can also add more friends or change the post privacy setting to “Friends of Friends” (“Friends of Friends”). However, changing the post's privacy setting to “Public” (“Public”) will ensure that anyone can see your content.
- If you use hashtags on posts that are public, people may find your content when they search for the relevant hashtag.
Step 11. Review the changes after a few weeks
If you notice an increase in the number of likes you get after resolving some of the issues observed early in the process, you can be sure that your changes were successful. If you don't see a significant change, try adjusting things like upload time, content tone or mood, and post length.
It may take some time for the results/changes to be obtained. Therefore, be patient
Method 2 of 2: Getting Likes on Business Pages
Step 1. Balance promotional content
In general, Facebook analysts advise users to upload 80 percent of non-promotional content and 20 percent of promotional content. Therefore, for every 10 posts created, eight pieces of content should focus on audience engagement, and the other 2 should focus on selling a product (or service).
Step 2. Have friends and family like your business page
If you want to raise or promote a new business page, the first thing you need to do is get all your Facebook friends to like the page. As an administrator, you get the option from Facebook to invite “fans” directly through the business page.
- Make sure you include polite comments or requests for people to support your new business and like the business page. People will respond positively to you if you are nice and polite.
- You can also ask them to invite other friends to like your page. Even though only a few people may want to invite their friends, doing so can expose your business page to more users.
Step 3. Upload interesting and interactive content
One of the most important ways to gain new fans and retain existing ones is to post interesting, informative, and interactive content several times a day. Try sending things that people can share with their friends, like photos, videos, contests, and relevant articles.
- Keep in mind that when a single fan with hundreds of friends shares your post on their wall, the exposure of your page can drastically increase.
- Try asking lots of questions and encouraging people to comment on your posts, then make sure you take each fan personally. This step encourages people to keep commenting and builds trust and loyalty in your brand/business.
- You can also allow Facebook users to upload photos to managed fan pages. People usually like things they can embrace or include.
Step 4. Offer incentives
Provide incentives for people to like your page, such as special offers, coupons, or other creative things. Make a limited offer for fans of your page only so people have to like the page before they can get rewards. This move is very effective and if the incentives offered are attractive, people will share your page information with their friends and family.
For example, if you run an online clothing store, you could do a promotion by giving fans a special discount code page so they can get 10% off their next purchase
Step 5. Contact the administrator of the Facebook group associated with your business
Facebook groups can make a big impact and share your page with many Facebook users. In addition, groups also have the "power" or privilege to send email notifications to group followers, while fan pages can only send notifications via Facebook.
- Try to grab the attention of the group administrator and ask him to share your page by providing good and relevant content, and offer to promote his group on your page in return. Facebook group administrators certainly don't want to spam their followers so make sure your page is relevant to the group and the relationship with the group is mutually beneficial.
- Incentives such as promotional codes and coupons help encourage group followers to like your Facebook page.
Step 6. Have a special “fan only” contest
This contest can only be entered by users who have already liked your page. The prize can be in the form of additional features or bonuses to one of the products you sell. The bigger the prizes offered, the more likely other users are to like the page and enter the contest. They may also be encouraged to share contest information with their friends so that more users will like your page.
- You can create interactive contests by implementing a fun and engaging way for fans to submit their entries.
- You can also ask people to post their stories on their Facebook page. The user with the best story wins the contest.
Step 7. Upload the job vacancy information to the Facebook page
If you have a job opening at your company or business, try uploading the information to your Facebook page, along with a brief job description and details for submitting an application. People will be encouraged to share your post with other job seekers and keep them visiting your page for more updates.
Step 8. Get people to like your page in real life
Sometimes, telling people in the real world about your business on Facebook is enough to increase your fan base. You can include a Facebook page name and ask people to like it on a business card or flyer, or add a page link in the signature section of an email.
- You can also mention your business page on Facebook if someone asks how to contact you.
- If you have a website for your business or a service you offer, link that website to your Facebook business page to increase the number of users searching for your page. Ultimately, this can increase the number of users who like your page.
Step 9. Run Facebook ads with suitable targets
For a fee that needs to be paid, Facebook can promote your page to its users. This means you can reach users who were previously out of reach.
