Hashtags (short for hash mark, denoted by #) are used to sort and categorize content on certain social media sites. When you use hashtags, you make it easier for other users to find your uploaded content, so it's perfect if you're growing your business or want to get more followers. If you've never used it, don't worry! Hashtags are very easy to use and you have a lot of freedom to create your own hashtags. All you need to do is insert the “#” symbol in front of the word (or some words without spaces) and after that, the hashtag is done! #Very Easy
Step
Method 1 of 10: Follow popular trends
Step 1. Check what's trending on Instagram or Twitter for ideas
Most websites that use hashtags have a “trending” or “top” segment or tab. In this segment, you can see the most popular uploads. If you want to keep up with trends so other users can see your posts, or just need a new idea, these tabs or segments can be a great place to go first.
- The number of websites that support hashtags is limited, but they are usually quite a large platform. These popular sites include Twitter, Google+, Instagram, LinkedIn, Tumblr, and Pintrest.
- You can also use third-party search sites like Keyword Tool or Hashtagify to scan for the most popular hashtags that appear on certain websites.
Method 2 of 10: Add comments yourself
Step 1. You can use hashtags to highlight comments with a unique touch
If you want to emphasize a statement, add spice to a comment, or explain something more clearly, using hashtags can be the right way to go. The benefit is that you can insert additional information that you feel is appropriate. Using hashtags is a useful step, especially if you don't want your submitted posts to be misinterpreted by other users.
- For example, if you're posting a complaint about a large truck blocking the road in your area of residence, use hashtags like #Praharaibukota or #JakartaKeras to contextualize the annoyance.
- If you're posting something political, you can insert hashtags like #Discourse or #AnalisisPolitics to emphasize the seriousness of your post, or #ComeDemo to add a little humor.
Method 3 of 10: Use some simple hashtags for search purposes
Step 1. If you don't intend to upload a "hot" post and just want exposure, use three hashtags
Choose a few simple hashtags that directly relate to the subject of the post. Use one very short hashtag, one that is more descriptive, and one that is even more specific. That way, readers won't feel overwhelmed by the hashtags, and it's more likely that other users will see your posts.
- For example, if you are a food blogger, you can use hashtags like #Food, #Foodie, and #GourmetMeal to make it easier to find photos of the unique flatbreads you enjoy.
- If you're commenting on a political story, you can use hashtags like #Politik, #Indonesia, and #DebatKongres.
- Classic hashtags like #Selfie, #NoFilter, and #NoMakeup can be examples of a short approach to using hashtags.
Method 4 of 10: Slip in a little humor
Step 1. Hashtags can be a great element to present a punchline or include a joke
Because they're usually tucked away at the end of content, hashtags are a great way to “hide” a punchline or funny element, without people noticing it at a glance at your post. There are tons of hashtags that have become popular for their cuteness, and you can modify popular jokes or design your own unique hashtags!
If you post a picture of yourself in an ugly sweater and you use a caption like “Wow! This sweater is really good!”, you can insert hashtags like #StrangeBanget or #FitsBuatCat
Method 5 out of 10: Categorize your own content
Step 1. If you upload content frequently, hashtags can make the content sorting process easier
You don't need to use hashtags to contact other people or add additional information to posts. Hashtags were originally created to categorize content so that they are suitable for sorting or sorting uploads. It will be easier for you to search for content in the future if you can go back to checking old posts through hashtags.
- You can search on any platform that offers its own content search feature. On Twitter, for example, you can search using @yourself, followed by hashtags you've used. However, this step can't always be followed on all sites.
- For example, if you frequently upload content related to politics, but also want to group your uploaded holiday content, you can use the hashtags #Politics and #Holidays to separate each post into digital folders.
- If you use hashtags to categorize content, choose simple or short hashtags. You should be able to remember categories created in the future. Therefore, the more specific the hashtags you choose, the harder it will be for you to remember them.
Method 6 of 10: Contribute to a specific chat or discussion
Step 1. Different subcultures often use hashtags to have public chats or discussions
If you post frequently about skateboarding or skateboarding, check out other posts that skateboarders use or upload to see what's frequently discussed. Historians, political commentators, and even medical experts usually use very specific hashtags to hold large-scale discussions in their field. Therefore, you should not hesitate to use hashtags in this way.
Each post with a selected hashtag may not attract millions of users, but using it is a great way to reach specific groups if you want to contribute to a chat or topic you like
Method 7 out of 10: Stamp posts with hashtags to get more exposure
Step 1. Filling posts with hashtags can attract more attention
If your goal is to get as much exposure to your posts as possible, using multiple hashtags is the best way to increase exposure. Some people may get annoyed when you do this, but the more hashtags you insert, the more likely your content will show up in search engines.
- Be careful with this technique. You may get more exposure, but if other users realize that you are only looking for views or viewers, they will be displeased and may unfollow you (and your uploaded content).
- While more hashtags give you more exposure, there's no guarantee that you'll get more engagement. Don't expect millions of people to comment on or like your content when you follow this technique or method.
Method 8 out of 10: Use hashtags to promote your brand
Step 1. If you own a business, hashtags can provide a phenomenal opportunity
If you've never used hashtags and want to grow your online business, you're probably left behind. Potential buyers may not be able to see your ad or post. Therefore, make it a habit to include hashtags in your content to expand your market reach.
If you have any doubts about the power of hashtags from a marketing point of view, be aware that tweets that have at least one hashtag have a 55% greater chance of being re-tweeted
Method 9 out of 10: Look for popular trends to promote your business
Step 1. Look for hashtags that can relate your service or product to the trend
This is a great way to insert your content into a large online chat or discussion. If you can find trending hashtags that are related to the products or services you offer, you can get more exposure or traffic to the uploaded content.
- For example, the hashtag #Usual appears in response to a viral video. If a fast food company wants to start promoting its new cheeseburger menu, they can use the hashtag #Ordinary to gain exposure to the promotional content.
- There are apps and programs like RiteTag and Hashtagify that will match your content with popular and related hashtags that people use a lot.
- Always make sure you use hashtags wisely. If everyone is tweeting with the hashtag #DownWithBigBrands because some company owner has committed a crime or something, then using that hashtag to promote your business could be considered a “pay while” move. You may also be seen as someone who is less sensitive to situations.
Method 10 out of 10: Create original hashtags to grow your brand
Step 1. Creating a new hashtag specific to your brand is a great way to go viral
Even if it's not your main goal, at least a consistent use of one or two hashtags will make it easier for you to see how people interact and respond online about your business. If you use the same original hashtag over and over again, you can search the internet to find out what people think of your brand.
- It's also a great way to associate your business with a specific geographic location. If you open a cafe or restaurant in downtown Bandung, for example, you can use the hashtags #kulinerbandung or #jajananbandung to emphasize the location of your business.
- For example, if you opened a shop called “Warung Vallen”, hashtags like #MakanBarengVallen or #NgopiSamaVallen could be prominent choices. It's possible that some people are also using the hashtag for other purposes so that your business gets a bigger boost or promotion online!
- If you follow this method, you can always use the services of influencers or provide them with products to promote your business on the platforms they use!
