Selling anything, whether it's candles or cars, is easy with a few basic sales strategies. Learn some important rules in marketing and selling the products or services you offer by reading this article.
Step
Method 1 of 4: Preparing to Make a Sale
Step 1. Sell what you really like
People don't want to buy anything from a lackluster salesperson. While this doesn't mean that you have to look overly happy, make sure that whatever you're trying to sell is something you're passionate about. Your feelings will be reflected in your words.
Step 2. Know where you stand
Know the exact comparison between your product and other products on the market, and know your own product well. The product or service you are selling must be the most attractive compared to what other sellers are offering, and the trick is to understand the advantages and disadvantages of the product or service being offered.
Step 3. Know your audience
The way to be successful in selling is to make offers to the right people. Not everyone wants to buy photography equipment or special phone service, so find someone who really needs it.
- Advertise your product or service in a location that is easily seen by people who need it.
- Don't sell by forcing buyers if you realize they are not interested in what you have to offer because they will become irritated and disappointed with you.
Step 4. Try to increase your knowledge
You can't sell anything if you don't understand anything about the product or service you're selling. Look for detailed information so that you can answer all questions from buyers.
Method 2 of 4: Making Sales
Step 1. Give a brief explanation
Even if you find your explanation very interesting and engaging, the time limit is only 60 seconds to get someone interested in what you want to sell. So you have to be able to persuade someone to buy in a minute or less.
Step 2. Don't control the conversation
Your audience will lose interest or become irritated if you seem to push yourself into the conversation.
- Give the opportunity for people listening to your offer to also ask questions and leave comments, and you should listen carefully to what they have to say.
- Ask questions that give your audience a chance to provide a full response. Questions that can only be answered with a yes or no will hinder the conversation and make it appear that you don't want to hear what they have to say.
- Don't manipulate their answers. Changing someone's words to your liking will only discourage them and make them no longer interested in hearing what you have to say.
Step 3. Build relationships
It's easier if you sell something to a close friend or family member, right? They want to support you because of the bond between you and them. People are more likely to want to buy something from you if there is a relationship between you and them.
Step 4. Be honest
You still have to be honest even if this means showing the shortcomings of the product or service you offer. This method is liked by many people because honesty is a pleasant thing for them and this attitude is highly appreciated by a salesperson.
Step 5. Don't make sales with strings attached
You will be disappointed if you assume that you already know how someone will respond or how a sales transaction will proceed. As a result you will react in a certain way and be less flexible and therefore unable to sell well. Let your words flow by themselves while adapting to your audience and your surroundings.
Step 6. Value your audience
When you want to sell something to anyone, whether it's a woman you just met or a top executive in a company, you should always support their opinion. Whether or not your audience agrees with what you're saying, support their point of view so that they feel valued.
- If they don't agree with what you're saying, support their point by showing that they understand something correctly. Help them change their perspective by providing supportive examples and engaging in compelling conversations.
- Respect their need for your product. Help them buy what you have to offer them to feel supported.
Method 3 of 4: Using a Sales Strategy
Step 1. Adjust your language style
Use vocabulary that can lift your audience. Instead of saying "I think…" or "I want to explain to you about…" direct your explanation to them. Use sentences like “You will really like…” and “You will find out that…”
Step 2. Clearly demonstrate the benefits
The product you offer must be seen as the most appropriate choice, and you must be able to give reasons that this product will make their lives easier, increase profits, save time and money, and so on. This will allow your clients to clearly see that the decision to buy your product will significantly improve their lives.
Step 3. Don't make a confusing sale
Your clients will get confused by the various options if you offer too many things at once. They will have a hard time deciding “yes” or “no” to your offer. It's a good idea to focus your offer on a specific product or service and ask questions to find out if they're interested in buying.
Step 4. Continue each sale with the next offer
Offer another product or service after you have successfully sold. Your audience will be more receptive if they have already purchased from you, and henceforth, your job will be lighter.
Step 5. Make it easy when the client decides to buy from you
Your clients may be disappointed by the sheer amount of work they must be responsible for if you put together a complex purchasing and shipping plan. Make things easy by making this buying process your responsibility, not your client's.
Step 6. Make a mutual agreement
With an agreement, you can meet your buyers again and they will buy more products from you. Set a date to meet with your client again after they agree to buy your product so there is an opportunity to make more sales at a later date.
Step 7. Create a need
To drive sales, give the impression that your client has little time to make a purchase decision. One way to do this is by informing them that the price discount will end soon, the price will increase soon, or that the supply of goods or services offered is very limited.
Method 4 of 4: Realizing Sales
Step 1. Ask directly
The most basic and direct to the point strategy in selling is to directly ask your prospect the final decision. While you don't have to be outspoken, you should be able to get a response to each of your offers.
Step 2. Make a deal or concession
In order for the sale to be realized, you can offer a discount or additional product at a reduced price. Not only does it make your current sales easier, but in this way, you also have the opportunity to sell more.
Step 3. Make an offer to try it first
If your client seems interested in your product, clear their doubts by giving them a chance to try your product first. You can offer them to use the product you are selling for a few days or give them a sample of this product for them to use. If they are interested in using it and find it useful for them, you can already ensure your sales transaction and have a greater opportunity in the future.
Step 4. Give an ultimatum
Show your clients that buying your product is the only best option. Show that in the future they may be at a loss if they don't buy from you, or provide comparisons to prove that similar products or services are not of the same quality as what you offer.
Step 5. Provide daily cost calculations
Perform sales transactions by showing how much the daily cost of your product or service. Let the client get a low figure that feels so reasonable that they decide to buy from you.
Step 6. Give praise
Show that the clients who buy your products and services are highly intelligent, logical-minded, cooperative people, and so on, which can increase their self-esteem and leave a good impression of you.
