Showing your site in search engines is one of the most important ways to increase traffic to your site and expose your content, products or services to people who may be interested in your offer. That is, you have to learn a little SEO (search engine optimization).
Most search engines use certain algorithms to rank a site. These ranking criteria vary between search engines, but all search engine systems have many things in common, which are essentially the type and amount of content on a site, the level of optimization on that site, and the popularity of the site (in links or PageRank).
Step
Method 1 of 4: Leveraging Google
Step 1. Use Keywords
Google Keywords, the tool on the Google AdSense site, allows you to track keywords and find keyword suggestions. Explore the site and learn how the site works to take advantage of it. Find keywords that can help you maximize traffic to your site.
Step 2. Use Trends
Google Trends notifies you of changes in searches for a subject changing over time. You can use Google Trends to forecast an increase or decrease in traffic, as well as to know when you should update or change pages according to the seasons, or change keywords. If you want, you can view and compare different keywords at one time.
Step 3. Create a more mobile-friendly website with AMP
Currently, 56% of website visits come from mobile devices. So mobile searches outnumber other searches, and in the future, this number will continue to grow. AMP plays an important role in the Google Mobile-First index. AMP can help increase usage and convince site users to stay longer. AMP can speed up site load times and help improve mobile rankings.
Step 4. Add yourself to Google
Google will reward Google Plus users and businesses registered on Google Maps. Take advantage of the award and join Google, because Google is by far the most popular search engine.
Method 2 of 4: Creating Content
Step 1. Have quality content
Quality content, or error-free original text that's neatly organized on a modern-looking site, is the most important thing about SEO that you can control. Hiring a professional website designer will help you manage the cosmetic side of your site and make your site look serious in the eyes of visitors. Also, make sure you're not defrauding visitors; Your visitors should get what you are promoting in the site description.
Step 2. Create original content
You can create quality content by making sure your content is original. This means that while each page on your site must have different content from other pages, you will also be penalized if you steal other people's content. Create original text!
Step 3. Add the appropriate image
Quality images tagged with the right keywords can also help your ranking in search engines.
Step 4. Use keywords
Find the most relevant search keywords related to the content you provide, then add those keywords to the text on your site. Use the keyword several times in the text, and make sure the keyword relates to the text naturally. However, using too many keywords or linking keywords to irrelevant content will penalize your rankings.
Step 5. Target specific keywords with little competition
You need to know what makes your business unique before trying this step. For example, you are not an ordinary fashion designer, but a fashion designer specifically for lowly people; or you're not an ordinary auto shop, but an auto shop in Seattle. Try using Google Adwords to find out how competitive your keywords are before you try to use them. Make sure the keywords you choose have been searched for by people. You can also try using broader keywords.
Step 6. Have a sitemap
Create a sitemap that tells visitors the location of all the pages on your site. You will only get 1% of clicks from the sitemap; but sitemaps are very useful for people who know what they do, and search engines will love your sitemap too.
Method 3 of 4: Code generation
Step 1. Choose a good domain name
Using keywords as prepositions in your domain name will slightly increase traffic to your site. Using a country-based TLD (top level domain) will increase your ranking locally, but will reduce your international ranking, so be careful when using it. Avoid old-fashioned domain name tricks like replacing words with numbers. Placing your site on a subdomain (like something.tumblr.com) will also hurt your rankings.
Putting keywords in every sub-page and subdomain will also help. Primarily, all of your sub-pages should have descriptive titles
Step 2. Use descriptions and meta tags
The description is a marked section of your code that describes the content of the page. Having a description on your site will help improve your rankings, especially one that contains good keywords. If your site uses the same tag for all pages, it doesn't help search engines find the subject or relevance of your pages. Regarding meta tags, there are two very important fields:
- Title Tag - This tag is touted as the most important mark on the site. Google supports a maximum of 60 title characters, while Yahoo supports up to 110 title characters. Make sure you use the most important keywords in the title, and that each page has a unique title.
- META Description - In the past, this sign was important, but now it's not that important. Some search engines do display a description on this tag, but other search engines ignore it. Google, MSN, and Yahoo place little, or no marks on this mark.
Step 3. Use headers
Headers work much like descriptions and the same rule applies: having them increases your score, especially with keywords. Therefore, use headers!
Step 4. Create a simple structure
The site structure, navigation, and URL structure should be simple enough for search engines to follow. Keep in mind that search engines cannot read your navigation if the navigation is written in Flash or JavaScript. Therefore, try to use standard HTML as much as possible for writing navigation menus. URLs with dynamic parameters (&, ?, SID) usually don't move well in search engine rankings.
Method 4 of 4: Making Connections
Step 1. Create quality backlinks
Backlinks are links that other sites create to your site. Backlinks will help you if sites that provide backlinks are visited more than your site. The best way to build backlinks is by listing the site to directories, advertising the site with text ads, and distributing press releases, but you can also build backlinks by exchanging links, cross-promotion, or guest blogging on related blogs.
Try to offer valuable information or tools so that others feel interested in linking to your site. These offers will increase your chances of getting natural backlinks
Step 2. DON'T CRUSH
Leaving in the comments area or other areas of the site (read: anywhere on wikiHow!) will result in Google lowering your grade or removing your site completely. Don't go to other people's sites to build backlinks on yours. The search engines will also penalize you if your name is linked to a spam complaint or if you operate the site anonymously.
Step 3. Use social media
Today, sharing and liking content on media sites is the most valued activity by Google and other search engines, especially for subjects that are still relevant. Create accounts on popular social media sites and update them regularly. Avoid trash by posting content other than ads: also post photos of customers, business-related events you attend, or other content your fans might like.
Step 4. Update the site regularly
Most search engines value sites that are updated regularly, or at least recently.
Tips
- While not as important as they used to be, reciprocal links are still useful for Google. Create links with similar sites and enter keywords near your site link.
- Deep links on your site will improve search engine optimization; sitemaps are a great way to build internal links and make your site look great!
- If you want to optimize your site for your city, state, or geographic location, make sure you include keywords related to geographic location on your site. Enter the information on the site and separate the information. Search engines won't know where you are unless you tell them where you are.
- If you have 30 or more keywords related to your business, try paying a content creation company for a search engine, such as Contentesia.
- Fix dead link. Search engines don't like dead links.
- Bold and italics will make your keywords more visible to search engines.
- Anyone who visits Google and types in "keyword research" will find plenty of reasonable tools to do search engine optimization as well.
- The search engine algorithm will check the relevance of the page to the keywords through the content on your page. For example, if you sell "widgety widgets" on your site, and you don't mention "widgety widgets" in the text, search engines will find your page irrelevant. Also make sure that you don't litter the search engines by using the same keywords over and over again.
- Search optimization is actually quite done with common sense. Sit down and think "What are people looking for to find this page? What am I going to look for to find this page?". Try out the phrases in your keyword analysis tool to find new ideas and find keywords that target more traffic and generate more traffic. Don't look at the numbers in the program as exact numbers -- most of them are inaccurate. You can still use the tool to get ideas for new keywords, user search patterns, and anything else mixed in with information.
- The most important thing to remember is that the goal of almost all online advertising is to get your site up to the first three pages of search results, so that when other people search for what you have to offer, your page will appear. The greatest advertising in the world is free advertising, but it cannot be bought and must be sought. People pay billions of dollars a year to companies like Google for small ads that aren't even enough to attract the right clients. Nevertheless, the ad works because the ad is quite small. Small ads that grab people's attention will also get them to click on the ad to find what's being advertised. Those clicks are valuable visits that increase your ranking in search engines, because you don't need a lot of visitors to be on the first three pages of search results. While many sites get a lot of visitors each month, most sites don't, so it's actually easy to get rid of other sites and make yours stand out.
Warning
- Never participate in link exchanges on other sites as you may be kicked out of search engines.
- Don't create duplicate sites.
- Don't repeat your keywords too often with emphasis/bold as it will make the article difficult to read and ruin the user experience.
- Keep in mind that "black hat" SEO techniques run the risk of getting your site penalized by search engines and even completely removed from the index.
- Never create links like "click here"; links should always be keywords. Long links with multiple keywords would be better.
- If you're hiring freelancers, beware of duplicate content. Make sure you check the content you can find by searching on Google, Yahoo!, and MSN.
- Don't hide content.
