Posters are a good visual support. You can use it professionally for advertising, announcements or simply sharing information. Poster design is very important, especially if you are using it as a visual aid to add to your verbal presentation. Using the right colors, images, fonts, and balance can help you design a great and memorable poster.
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Part 1 of 4: Choosing a Color Scheme
Step 1. Make the poster look attractive
The point of adding color to your poster is to make it interesting; because the poster should be able to attract the audience. However, too many colors can be confusing. One or two color accents that catch the eye and emphasize the subject will suffice.
Step 2. Understand the message and audience of the poster
If your poster is themed, use appropriate colors. For example, if you are making a presentation about breast cancer, make sure to use the correct color pink. Audiences will notice this and be attracted by its familiar nature.
Step 3. Use a dark colored font
Use a poster that has a light background and dark text. Not only will this save a lot of ink, but it will also make it easier for your audience to read the poster.
Part 2 of 4: Using Images Effectively
Step 1. Ask yourself if the pictures are helpful
You have limited space on the poster, so use this space wisely. If you're going to use pictures, the best option is to use charts, graphs, or tables that are easy to read and can help illustrate your ideas.
- Charts are a good visual support for posters. These charts are a great way to add blocks of color as well as visual explanations for your ideas.
- Clip art on posters rarely depicts the idea you want to convey. Choose other pictures to convey ideas.
Step 2. Give credit to the image
Make sure the images you use are in the public domain. Just because you can copy it from Google doesn't mean an image is okay. If you want to use images from the internet, be sure to include image credits on the poster.
Step 3. Create an image of the right size
Of course, you want your images to be easy to see from a distance or at least 1.5 meters away. This means that images should be no smaller than 12.7-17.7 cm. You also definitely don't want images to overwhelm your poster-your font is an important part of the poster. Create a good balance between the two elements.
Step 4. Consider proper placement
Don't overlap the text with the image, but make sure the image is next to a caption that helps explain it. You shouldn't use images just to fill large empty spaces. All images need to have a purpose.
Part 3 of 4: Choosing Letters
Step 1. Get to know your style
You should use simple, neat and professional writing for most of the text. On a computer, the typeface or font used is serif, such as Times New Roman, or Palatino. These fonts are easier to read, especially if they are small. You also have a choice of sans serif fonts, such as Arial, Comic Sans, or Helvetica. These fonts can be used sparingly to make the poster more visually appealing.
- Combine the two. A different typeface can distinguish a title from informational text-which can make your title stand out more.
- If you're using handwriting instead of a computer font, combine some of your writing styles to make the poster more eye-catching.
Step 2. Apply KISS
"KISS" stands for keep it short and simple. You certainly don't want your poster to be filled with words. If you use too many words, many people will be reluctant to read it. You definitely want your main ideas to appear on the poster, but you need to deepen your verbal presentation instead of focusing on visual support.
Step 3. Make the right font size
As with images, all text on posters should be legible from 1.5 meters away.
- Title: Font size 72 or greater
- Name/Subtitle: Font size 48
- Narrative text: Font size 24 or greater
Part 4 of 4: Balancing the Poster
Step 1. Emphasize the most important information
Highlight the most important aspects of your poster with a bunch of images and colors. This will draw the audience's eye toward that part of the poster.
Step 2. Connect with your poster readers
If the reader is a young person, you can use more vibrant colors and different fonts than if your reader is an older, professional group. This also applies to images. Use charts and graphs to explain things at work presentations, or use creative characters to help highlight safety features in children's toys.
Step 3. Remember the 1/3-2/3 rule
One-third of your poster should be empty white space. Two-thirds filled with text and images. This will create a balance that is aesthetically appealing to the audience.
Tips
Don't forget to brand your poster. Including your company logo and name, or including your company's colors and fonts will help loyal clients recognize your poster and ultimately create a stronger image for your company
Related wikiHow Articles
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- How to Insert Text into Images
