Choosing a name for your business can have a huge impact on its success. When choosing your name, you must choose a unique name that can highlight the advantages of your business to customers. This article will provide you with information on what you should do to name your business.
Step
Part 1 of 3: Thinking Ideas
Step 1. Describe your business
Before you start thinking about name ideas for your business, you need to be able to define your products, services, and business experience to your customers. Write down the main benefits of your products and services, as well as what makes your business unique. Write down at least ten adjectives that would describe your business, and ten things that would make your business stand out.
Once you know for sure the direction and purpose of your business, you will be better able to find the perfect words to describe your business
Step 2. Use existing materials
You can search for words through dictionaries, magazines, books, and business name catalogs to find words that can highlight your business. You can also look at the names of businesses that have been successful to find out why the name can elevate the business.
Step 3. Hold a brainstorming session
Plan to hold a session with employees in your business later, your friends, or even family to ask for opinions on what name is suitable for your business. Do not immediately determine the name at this stage. Make a list of the names they proposed first before you move on to the next step.
Step 4. Think of ideas that are closely related to your business
Once you have a list of names for your business from the ideas of those closest to you, try to find a name that can highlight your business. You must be able to think broadly so that later the name of your business is able to describe the overall description of your business. here are the things you can do:
- Need ideas from an existing list of names which are able to describe in detail about your business.
- Ask the people you're asking for their opinion on what representation they had in mind when they proposed the name.
- Use real words that are easy to understand, or words that can be pronounced well.
- Do not choose a name that is close to an existing name. Examples such as "Nikey" may be pronounced differently than "Nike," but the names sound the same.
Step 5. Write down at least 100 names
Even if some of the names sound silly or irrelevant, they will be names that can lift your business. Write down as many names as you can get before you choose which one is the best.
Be creative. You don't have to name your business using a word found in a dictionary, you can create your own word for your business
Step 6. Consider using a professional service (optional)
Although it is quite expensive and time-consuming to use professional services that usually provide a name for your business, they will usually show you a name that really suits your business. If you do not find a suitable name yourself, you can use this option.
Part 2 of 3: Filtering
Step 1. Remove names that are too complicated or heavy
You need to remember that your future business name must be easy to remember, and easy to pronounce. Therefore, avoid using names that are too complex or too heavy in vocabulary. Here are things you can do to avoid name hassle for your business:
- Avoid using names that are more than 2 or 3 syllables long.
- Avoid using initials or numbers that are too long.
- Remove from the list names that are difficult to pronounce.
- Avoid using names that sound funny, unless other people who will become your customers think the same.
Step 2. Remove too broad names from the list
Your business name must be able to explain in detail about your business. Using a name that is too broad will only give your customers another assumption.
Watch out for names that limit the potential scope of your current and future business
Step 3. Delete the existing names
After you have chosen several names that you will use as your business name, try to check whether the names have been used or not. If you use a name that has been used before then one day it will destroy you.
You can check it through the relevant agency in your area
Step 4. Remove from the list the names that cannot be made into an online site
Try to choose a name that can be made into an online site for your business later. If the name you choose cannot be made into an online site, then you can delete the name, or you can also contact the service provider of the site whose name is what you want to see if the site is available for you to purchase. You can do a search with various search engines that are widely available today.
Step 5. Leave at least five names on your list
The remaining names must be easy to pronounce, must be able to describe your business, and also the name has not been used by another company. After narrowing down the list of names, it will be easier for you to determine which ones are appropriate.
Part 3 of 3: Experiment
Step 1. Do your research
Do a research on your customers to find out which safe they prefer from the five names that you have defined for your business. Knowing other people's reactions will help you to choose a name that really fits your business.
Make sure that you test the name on people who might later become your customers
Step 2. Draw each name
You can try to create an image from the five existing names. By doing this, you will also find the right logo later for your business. Then, try to imagine if the image will be displayed in the store where your business runs.
Step 3. Say each name out loud
You can try saying each name out loud to see which one works best. A name that can be pronounced well will have an effect if later you will advertise your business.
Step 4. Don't be rash
If from the five pre-existing names then it has changed to only two or three names, and you find it difficult to determine which one is the best. But if you're still not sure about the existing name, try looking for another name idea.
