A well-presented company profile can be used as a marketing tool to attract investors and clients or given to people who want to know about the company's mission and activities. Make a short, creative, and interesting company profile containing useful information and present it in a way that makes readers feel interested and want to contribute to the progress of the company.
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Part 1 of 4: Determining the Format of the Company Profile
Step 1. Create a concise company profile
A simple and short profile will be more interesting and easy to read. Many readers simply browse through profiles while skimming important words and phrases. A company profile can contain several paragraphs or 30 sheets. However, consider first what information really needs to be included before choosing a long format.
- If you want to create an online company profile, use a short format with links to access detailed information on other pages. Thus, readers who want to know more about the company will find sources of information through a short profile that is easily accessible.
- In fact, a company as big as Google makes a profile of only 1 page. It's also a good idea to create a short profile.
Step 2. Design a creative format
You are free to choose the format, especially if you want your profile to be published online. A company profile usually contains important facts about the business activities that you run, but it can be presented in various ways as long as you are able to present the company's best assets. In addition to attracting readers, profiles must also use a professional format and support the achievement of company goals.
- Insert graphs and diagrams between long text or paragraphs.
- Show photos of some employees, the production process, explain the innovative technology used, and describe the marketing strategy implemented so that the company profile contains things that are very important and useful for readers.
Step 3. Include a title and use a list instead of writing a narrative
Readers tend to feel bored if they have to read long texts. To make your profile easier to read, give it a title to make the text seem shorter and present the information in written form.
- Choose a title that's easy to understand and covers a different topic, such as "Corporate Mission," "Awards and Recognition," or "Long Term Goals."
- Use a list format to convey several pieces of information in sequence, for example when explaining what awards the company has received or presenting important data about the company's financial condition.
Step 4. Use a simple and clear font
To create a professional document, don't use artistic fonts as they can be difficult to read and can be distracting. Choose a simple and attractive font, such as Arial, Helvetica, or Calibri.
Step 5. Use active sentences
Create an attention-grabbing profile using active sentences. Passive sentences are very difficult to understand and less interesting.
For example, you might write, "Our company places great importance on responsibility and integrity instead of "Responsibility and integrity are important to our company."
Step 6. Don't use corporate language
The profile will be too bold and difficult to read if you overuse business terms or company jargon. Choose words that are used every day to make them easier to understand.
Part 2 of 4: Presenting Relevant Information
Step 1. Start by listing your company name and address at the top of your profile
Since a company profile must include the company name and address, use that information as the title. To make your profile more attractive, display a logo that grabs your attention, instead of just using typed letters.
Step 2. Inform the product and brand variants in the form of a list
A useful profile provides an overview and brief explanation of the company's business activities. Do you sell drinks or produce toys for children? Provide clear information.
Step 3. Include information about the company structure
Describe the specific form of the company, whether it is a private company, public company, or firm. Also state whether there is a board of directors, executive staff, or leaders who are important decision makers. The information is usually conveyed in one sentence.
Step 4. Define a meaningful company mission
By conveying the company's mission, readers will know the company's goals and the strategies used to achieve them. When delivering the mission, provide a brief discussion of target demographics and financial data including mergers, acquisitions, and relationships with investors and shareholders.
Step 5. Present the history of the company
Tell the history of the company briefly so that readers know its evolution since the company was founded, the changes that have taken place, and the business development that has been achieved so far.
Step 6. Emphasize important successes and accomplishments
You can brag a little in your profile by telling about the company's achievements, such as working with new investors, business successes, and company advantages. Describe support that has been provided to communities, nonprofits, and schools.
If the business you run has just received recognition as the fastest growing company, you'll want to be public about this
Step 7. Describe your corporate culture
One aspect that needs to be covered in the profile is the personnel running the business. Briefly share who the company's highly trained staff are and what you are doing to improve employee morale and motivation.
Provide information on company policies in terms of environmental management, public relations, occupational health and safety, trade unions, labor unions, and protection of human rights
Step 8. Create an honest and accurate profile
Consumers, analysts, and journalists will do research to confirm what they read. Incorrect and inaccurate information will damage the company's image and be difficult to recover.
Part 3 of 4: Editing Company Profile
Step 1. Check the profile script several times
Before publishing, make sure the profile draft is spelled and grammatically correct. Because this document represents your company in its entirety, an error in the profile makes the company look unprofessional.
One surefire tip for checking manuscripts is to read from the back sentence by sentence
Step 2. Read profiles of other companies to find out what makes them more effective
An important aspect of running a business is understanding the conditions of competition. This can be used to compile a company profile. Use other company profiles to find inspirational things and then apply them when writing your own company profile.
Step 3. Ensure that every aspect included in the profile enhances the company's image
While reading, check all the things listed in the profile carefully and remove unnecessary information so that the profile is useful to improve the company's image.
If you need to convey negative information, for example about a relatively large loss, try to explain it by emphasizing the company's ability to improve business performance
Step 4. Have someone else check the profile script
Sometimes, the help of others is very useful to check the draft of the document that we prepare. Find someone who doesn't understand your business and ask them to go over the profile script and provide feedback on the overall profile material.
Part 4 of 4: Leveraging Company Profile
Step 1. Create a company profile that is ready to be published on the internet
Anyone can find information about your company. Therefore, create a profile that is ready to be displayed on the website and provide a link via social media accounts. Potential investors, customers, and even shareholders may want to know more about your company's operations.
Step 2. Take advantage of the company profile as a marketing tool
Use profiles as a tool in various company activities, for example when preparing business plans, strategic plans, marketing strategies, and for displaying on websites. Prepare a company profile that can be used as a marketing tool so that your company is known by the wider community.
Step 3. Present it to potential investors
Profiles can also be used to introduce the company to potential investors. Provide a profile at the beginning of the discussion when discussing the financial aspect so that potential investors understand the company's business and financial condition. This will give them the opportunity to get to know your company and consider various things before making a decision.
Step 4. Provide a link to access the profile page when holding a press conference
If you're announcing a new product launch or business acquisition, provide your company profile as well. This way, the public will access your profile so that more people will get to know the company and the products you offer.
Step 5. Adjust the data and information in the profile in case of changes in the company
Make sure you keep your profile up to date, especially as your business experiences growth and change over time.
