A quality campaign speech must be able to persuade, motivate, and make the audience excited when they hear it. Ideally, a good speech should also be able to hide the weakness of the text behind a persuasive sentence. Interested in creating your own campaign speech? While it may not seem easy, there are basically a number of specific techniques you can use to increase the effectiveness of your speech campaign in various fields.
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Method 1 of 3: Compose the Student Council Administrator's Speech
Step 1. Speak slowly
Remember, the audience is listening, not reading your speech. When composing a speech, always remember that there is a fundamental difference between verbal and written speech.
Many people still feel nervous when it comes to giving a speech; as a result, the nervousness prompts them to speak at a very fast tempo. Be careful, someone who talks very fast seems more unbelievable. If you're feeling nervous, pause long enough between each word to keep the tempo of your speech
Step 2. Have a dialogue with the audience
Even if you're actually having a monologue, it's still impressive as if you're asking the audience to have a dialogue. Feel free to omit abbreviations, separate infinitive verbs, or ignore adjectives and adverbs.
Don't speak in an overly familiar style of communication. Remember, you are aiming for the position of a leader; make sure your friends believe that you can lead them. To convince them, show in your speech that you have higher abilities than the average person. Therefore, do not speak in a language or communication style that is too familiar. To maintain balance, speak slightly above your level of everyday communication
Step 3. Say your words as concisely and clearly as possible
Adolescents generally have shorter attention spans and limited vocabulary. It's a good idea to make sure that the entire sentence in your speech doesn't contain more than 15 words.
- Instead: “We have to improve the lunch break scheduling system to make it more fair and reasonable for all students, because the current rules are unfair to anyone.”.
- Try saying: "The lunch break at our school is half past eleven. Imagine, Burger King is even still serving breakfast at that time! It doesn't make sense, right? No wonder all students are hungry at 2 pm. We all know that the system it can be fixed."
Step 4. Read your speech aloud
Remember, you only have one chance to make a speech! Therefore, read your speech as loud and clear as possible so that the audience can understand it well. If you miss a word, don't panic, then go back and correct your words.
Try practicing your speech in front of a mirror or camera
Method 2 of 3: Compose a Campaign Speech
Step 1. Get your message across in a specific way
Before you start composing your speech, think about who your target audience is. Are you going to campaign in front of all the students? Or will you only speak in front of students from certain majors?
- If you're campaigning in a classroom, don't just talk about issues your school is facing. Instead, talk about the specific issues that are bothering the class and provide your solutions.
- For example, don't say: "The time for changing classes at our school is not long.". Instead, say, “Currently, all science class students receive at least one violation point for being late for Biology class. In fact, no one can move from building A to building B in just 3 minutes! Choose me to be the class representative and I will change the rules!”.
Step 2. Outline the speech
Every speech should have a beginning, middle, and end. Creating a frame of mind beforehand will help you structure your speech consistently.
The beginning of the speech should be able to attract the attention of the audience and get them to think about the various questions that you will later answer. The middle of the speech should be able to answer all the audience's questions, and the end of the speech should be able to reconnect the answers with the questions. Simply put: Tell them what you are going to tell them. After that, tell them. In the end, reiterate what you have said before
Step 3. Get your point across as concisely as possible
Begin your campaign speech with your theme or main idea. Don't go overboard if you want to grab the audience's attention! Convince them that you deserve to be heard by:
- Don't say: “My name is Joe, candidate for DPRD member from…”
- Instead, get your point across by saying: “No one thinks the parking conditions in this city are adequate. No one.".
- There are many ways you can do this. For example, you can use stories, jokes, challenges, or simply describe the problem explicitly. Make sure you're trying to grab your audience's attention as quickly as possible, not expecting it to come naturally.
Step 4. Support your theme
Once you've managed to get their attention, try to hold on to it! Midway through your speech you should be able to explain the issues discussed at the outset, and convince your audience that you have a real solution for them. But remember, make sure you vary the methods you use to address the issue.
Combine facts, emotions, and action. If you're just talking about facts, your audience will likely get bored. If you're only talking about emotions, you're more likely to just tire them out. If you're only talking about action, they're more likely to have a hard time believing you because you don't have a lot of supporting facts and emotional support in the argument
Step 5. Increase audience engagement at the end of the speech
Remember, the conclusion of your speech is as important as the beginning of your speech! This is your last chance to make an impression on your audience, so make sure the conclusion of your speech makes them remember you.
- Along with the parking lot example, don't end your speech by talking about the number and capacity of parking spaces in your area. Make them understand the bigger picture; make them feel weak if they don't support you!
- "It's not just a parking problem. The parking situation is proof that something is wrong with the government. We've complained, we've begged, we've done whatever we could. Now all we have to do is send a message out loud to them so they don't ignore us anymore!”. With this approach, you can successfully place your audience in two opposing positions: a position to be heard on the condition that they must vote for you, or a position to be ignored if they do not vote for you. Trust me, most of the people will choose the first option.
Method 3 of 3: Compose a Political Campaign Speech
Step 1. Don't forget the basic principles of speech composing
Just because you're pursuing a career as a politician doesn't mean you can ignore basic speech-writing principles!
- Your speech should have a clear beginning, middle, and end.
- The beginning of the speech must be able to attract the attention of the audience so that they are willing to follow until the middle, the middle of the speech must be able to keep their interest, and the end of the speech must be able to make them nod and applaud in agreement.
Step 2. Focus on the message you want to convey
Don't let your speech flow aimlessly. Trust me, you will only leave your audience – and even yourself – confused. A potential leader shouldn't look confused, right?
- Don't keep repeating your sentences until they sound convoluted. Make sure you always focus on a specific problem and offer specific solutions. If what you are raising is a health problem, try to choose a specific health problem because the area is very wide. Do not forget to also offer specific solutions.
- For example, start by stating the problem: “Today's drugs are too expensive!”. After that, provide some details or anecdotes to illustrate the importance of the problem, then offer your solution. For example, you might say, "This is why we will negotiate directly with the drug companies to lower the price of their product in the market.".
Step 3. Bring yourself closer to your audience through an associative approach
The associative approach is an approach based on the principle of equality or power. Basically, the associative approach has so much power that you can use it whenever you get the chance.
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Politicians who emphasize their military experience are trying to round up groups based on their influence and power.
They are part of us and deserve our loyalty because they have protected us
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Politicians who bring up the fact that his family “has lived here for five generations” or that he is a “son of a single mother” are actually trying to grab the attention of certain groups using the principle of equality (similar life experiences, similar situations, etc.).
They live a life similar to mine. That's why they are part of us and able to understand us.
Step 4. Get the audience's emotions out through an emotional approach
The emotional approach is one of the most powerful forms of approach, especially if you want to turn your audience against something or someone.
- An emotional approach can prompt an audience to turn against something just because they feel angry or scared. Remember, anger and fear are the easiest emotions to provoke.
- If a politician says, “Our system is screwed! They think you can all be cheated, but I know it's really not.” When he said these words, the politician was actually taking an emotional approach based on the audience's anger. When he says that “they” think the audience can be rigged, he is actually infuriating the audience into being on the opposite side of “them”.
Step 5. Get your audience to understand you by providing clear logic
Basically, the logical approach is the strongest approach even though the effect is slow. Imagine this: if someone runs into a problem, what reaction comes first? Most likely, they will get angry first (using an emotional approach) instead of trying to understand the problem (using a logical approach). The same analogy applies to the logical approach to speech; In general, audiences take longer to be convinced that you are a part of them.
For example, you might say, “Most of us, or perhaps all of us, agree with the 99/3=33 statement. Why is that? Basically, the agreement arises because we have been logically convinced that the proposition is true. There is almost nothing that can be done to convince otherwise, and therein lies the strength of the logical approach. But generally it takes us longer to understand the concept of division or to understand that we are part of a group. Generally, we always put our emotions first."
Step 6. Take advantage of your strengths
Try to identify which approach is more appropriate for you, and then use that approach with a larger portion of your speech. If you are very lucky and have all three, just make sure the words in your speech are in the right order. Don't worry, most arguments will feel stronger in one area and weaker in another.
- If you choose the associative approach, present an argument that focuses more on you. Try to design your speech in such a way as to emphasize your biography and why your audience should trust you. Remember, they will choose people, not a collection of ideas.
- If you choose an emotional approach, don't give a speech that's too long so your audience won't notice your logical fallacy. Remember, also match your energy with the audience's energy. If they seem restless, start at a slow pace. If otherwise they look bored, start with more energy. Gradually, make sure you're working to increase the energy in the room you're talking to; don't start your speech on an emotional level that should serve as a climax at the end of the speech.
- If you choose a logical approach, make sure you keep it casual and fun. Surely you don't want to bore your audience, do you? Therefore, break your logical proposition into smaller chunks. Think of the logical proposition as a spoonful of sugar that will help the medication flow down more easily down the audience's throat.
Step 7. Keep your communication fun
Don't give your speech as if you're memorizing the multiplication table. Make sure you sound like you're having a dialogue, even if what you're doing is monologue. It's best not to carry sheets of paper with the entire text of your speech; do not memorize your speech word for word (at least you should not do this at the beginning of the speech). Instead, carry a small note summarizing the important information that needs to be conveyed.
- If you're going to be speaking on the podium, jot down any important information on paper or notebooks, not information cards! Be careful, most people have a hard time shuffling cards while still looking professional.
- If you won't be speaking on the podium but must take notes, make sure you've summarized all the important information on an information card.
Step 8. Convey everything concisely, concisely, and clearly
If your campaign is boring, don't be surprised if you'll be easily forgotten; therefore, do not compose a convoluted speech! Make sure your speech is memorable and keeps the audience curious to hear it through to the end.
- A sentence will feel soulful if it is packaged intelligently by the communicator. Remember, no one will remember a long sentence of 60 words! Therefore, make sure you convey everything in a concise, straightforward, and interesting way so that the content of your speech remains in the minds of the audience. Don't overdo it to sound ridiculous, but don't be afraid to use alliteration, assonance, and rhyming sentences that are easy for your audience to remember.
- For example, “Don't ask what the country can do for you, ask what you can do for the country” contains unique word loops, some of which are simply deformed.
