Alexa is an organization that analyzes website traffic in the world using their own systems and websites. From the results of this analysis, they rank websites on the internet. While the way Alexa collects data is a bit dubious and hard to understand, there are ways you can improve your rankings while increasing your traffic as usual.
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Part 1 of 3: Increase Traffic
Step 1. Understand how Alexa works
Alexa generates statistics based on the browsing behavior of users who have the Alexa toolbar installed in their browser. This means that the sample used by Alexa is actually very small, and can tend to only count those who have lots of toolbars installed in their browsers (most scanners classify Alexa toolbars as “adware” or “trackware”). Alexa is just a small yardstick for judging the effectiveness of your website, and doesn't show your ranking in search engines like Google.
Generally, you will improve your Alexa ranking if you can increase your website traffic with quality content and effective search engine optimization (SEO)
Step 2. Focus on creating quality content
The main factor that can increase your website traffic is unique and quality content. The method varies and depends on what the purpose of your website is. If you want to improve your blog in the form of a website, make sure all of your content is unique and well-crafted or written. If your website is a photography website, make sure you include good photos.
Whatever the content, make sure the content of your website is presented properly and free from errors
Step 3. Create new content regularly
Regular updates will make your readers want to visit your website again and again, and it will show search engines that your website is an active website. If you write a blog, create new content at least once a week.
Step 4. Make your content shareable
In this era of social networking, making your content great for sharing is an important aspect of increasing your website traffic. This means that you need to have a catchy content title, a catchy initial sentence, and a good, relevant image. This will make your content grab the attention of potential readers when other people share your content on their social networks.
Step 5. Redesign your website
Website designs that people love are always changing and evolving, and if you're still using the same design since 2009, it means that your website is outdated in terms of appearance. A clean, good, and well-functioning website design will help you increase traffic.
Step 6. Follow the Alexa-boosting program
If you want to focus on increasing your ranking on Alexa, there are many programs you can follow to increase your ranking on the website. These programs are run by getting lots of Alexa users who use the Alexa toolbar to visit your website, thereby increasing your ranking on Alexa. This program is of course paid, and the benefits of increasing your Alexa ranking in this way are a bit questionable, as it doesn't necessarily increase the popularity of your website.
Part 2 of 3: Optimizing Your Website
Step 1. Optimize your use of keywords
Using the right keywords can help your content appear in a better position in search engines. But filling your content with too many popular keywords is also not good. You should be able to enter keywords but still follow the flow of your content. Use Google AdWords to find popular keywords that you can use in your content.
- Articles are the right type of content to be used as a place to optimize the use of keywords. Make sure you use the keywords naturally in your articles. Use keywords that you think are important several times in your articles (but remember, don't overdo it and seem forced).
- You can also include popular keywords in the URL that may or may not appear in your article. URLs are a great place to include keywords that you can't include in your articles.
Step 2. Optimize your images
Images can help generate a lot of traffic from image searches like Google Images. The image you post should have a description containing popular keywords. Also, compress your image as small as possible so that it loads as quickly as possible, but doesn't degrade the quality of the image. This is quite important because the length of time a page loads can affect a reader's intention to stay and read your content.
Your image file name should also describe what the image contains. Avoid using the name “Image 1, “Image 2”, or the like
Step 3. Create backlinks
Link banks are one of the most effective ways to get traffic from other websites or pages. You can become a contributor to other websites so that you can put back links. But this method was criticized because it could be considered spam by Google.
- The credibility of the website where you put a back link will affect the effect that the back link has on your website ranking in search engines.
- Anchor text, or writing that contains the address of the link, must be relevant to the content on the link.
Step 4. Create a sitemap
A sitemap lets bots see how your website is structured. A good sitemap will help place your website in popular search engines. You can create your own sitemap, or use a tool or app to create one.
Put your sitemap in the starting directory of your web server
Step 5. Check the structure of your website
You want to make sure search engine bots can find your website easily. This means all your links should work and your website can be easily navigated. There are several online services out there that let you run a simulator to evaluate your website.
Some popular simulators include GSite Crawler, Screaming Frog, and Xenu. This bot simulator will help you find problem areas in the navigation and structure of your website
Step 6. Enter your website into popular search engines
The three big search engines you want to focus on are Google, Bing, and Yahoo. Putting your website in these three search engines will help you get placed in each of them quickly. Search and read the guides from each website to find out how to enter your website.
Part 3 of 3: Advertising Your Website
Step 1. Create social media pages
Facebook and Google+ allow you to create social media pages for your website, and are two of the most popular social networks worldwide. Every time you create new content on your website, include the link on the social network.
Step 2. Create a Twitter account
You can use your personal account or create a new account for your website and business. Post a link to your new content, and use your Twitter account to interact with other readers and content creators.
Twitter is a very open forum, so you have to be careful when putting words on your website. If it turns out that anyone is offended by your tweets (which believe it doesn't happen often), you'll be in trouble
Step 3. Create an RSS feed
RSS feeds allow your website visitors to subscribe and get notified whenever you release new content. You can create an RSS feed manually or use an outsourced tool or service.
Step 4. Create a mailing list
If you have a user registration system, provide the option for visitors to be automatically added to the mailing list. This mailing list can mark new content that you are most proud of, and can bring back visitors who haven't visited your website in a long time.
Step 5. Give your readers the option to share
Make sure your articles have buttons that allow your readers to share your content on aggregators like Reddit, StumbleUpon, and Digg. This will help you increase your traffic, especially if your content is good.
