There are many creative ways to increase the number of visitors to your website. As long as you create good and original content, the number of visitors to your site will naturally go up. If you want to help it grow, there are many things you can do, as described in this article.
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Method 1 of 4: Writing Good Articles
Step 1. Create a good headline
The article header is the first thing a visitor sees, and is usually the only thing a potential visitor sees if you share an article link. Your article header should grab the reader's attention quickly. A good header will increase the number of visitors to your site when you share the link on social networks.
Read this guide for a detailed explanation of what makes a headline
Step 2. Create content-rich articles
Quality articles will get a higher place in search results. Make sure your articles meet the needs of readers, and make sure readers find what they need on your site in one place. Offering quality content that can only be found on your site is the most effective way to increase the number of visitors to your site.
- Create useful and useful content. Gathering information from other sites alone is not enough to attract visitors. You should offer visitors the information they need to reach a goal, solve a problem, be entertained, catch up on new news, or have a good laugh.
- Avoid content generators. While content generators used to be glorified in the web industry, these tools are no longer useful. You have to rely on your team's creativity to survive in the virtual world.
- Never copy content from other sites -- Google, Yahoo!, Bing, and other search engines are too smart and will detect copy content easily, causing your site to appear at the bottom of search results.
Step 3. Aim for a gap
A good site targets a niche of readers, and becomes an expert in that gap. Start a site that matches your interests, or read the market and find gaps in readers that your competitors haven't been well targeting. Make that gap an area of expertise that your site is targeting.
Step 4. Create share-worthy content
In this age of social media, content worth sharing will be king. Your content must be easy to share so readers can share it on their network. Use a combination of catchy headlines and images, as well as article summaries that engage readers. The combination will create a link containing a short section of an interesting article that can be shared on Facebook, Twitter or other social networks.
List-shaped articles are very popular these days to share on social networks. Sites like Buzzhead and Mashable put it to good use by creating headers like “10 Ways To…” and “21 Traits…”. Headers like that grab the reader's attention, and are great for dealing with a reader's limited attention span
Step 5. Create articles of varying length
You should have articles that are long and comprehensive, and articles that are short and to the point. Adjust the length of the article with the content you will write; don't use too many explanations for simple topics, but don't be too stingy to explain when your topic requires detailed explanation. A study says that the average length of a good article is 1600 words -- but adjust it to your needs.
Step 6. Write articles often
Your blog will be more successful if you have a smooth supply of content. Write at least six articles a week. Make an article plan and use the update plan.
- Keep your content fresh. To ensure repeat visits, it is very important to update your site regularly, especially in frequently accessed areas. Create fresh content every few days, or at least once a week.
- Consider buying articles from outside parties. If you don't like writing articles yourself, or if you don't have a good writing team on your team, try buying articles from outside. Article prices vary, depending on the length, content, specialization, and quality required, starting at $5 per article. However, don't get so carried away that you forget to write your own articles -- because besides you, who else really understands your business, hobby or club, and can explain what to say about the business/hobby/club?
Step 7. Mark and describe your articles properly
Your article's tags, description, and metadata will affect its position in search results. These three aspects will also help people find the articles they want.
- To have a truly successful and functioning site, you must make sure your tagging system is correct and that there are no problematic links. You will also need to submit your sitemap file to Google for your site to appear in search results.
- Use keywords effectively. This use is called "search engine optimization" and will help potential visitors find your site when they search the internet. Make sure your keywords blend perfectly with your content, and when you're looking for a good vocabulary for your content, try to choose words that are appropriate for all ages when they search your site.
- Keywords not only appear in the page header and name, they also appear in the metatags. Metatags are software code that is not read by users, but is read by search engines.
- Don't overuse keywords. Using too many keywords will only make you rank low in search results. Also, be careful not to put the main text of your article in the text in the image because search engines can't read it.
Step 8. Build a good network of links
This is very important for a site. To create this network, you must create a link that goes to your page from another page. If you create good content, this process will happen naturally, but there are a few ways you can build it yourself:
- Exchanging links with sites related to the topic of your site will increase the number of visitors to your site. These links are two-way because you also have to link to their site, and exchanging links with a less-than-quality site could put your reputation at risk. Exchange links only with sites that are genuinely related to your topic and can help your site's readers.
- Link your site in related blogs and forums. Find a community that relates to the gap you're targeting, and create a profile on the site. Put your site address on your profile, and write quality articles. People will also come to your site through the link you send.
- Contact companies related to your topic. Working with companies to get links from them on user guide articles or articles related to their products will greatly increase the number of visitors to your site. Try to get links from companies related to your topic.
- Read this guide for more details on how to get backlinks.
Step 9. Link to old articles on your site, and make sure you link to related content
This will help users find interesting articles on your site, and will keep them browsing your site.
Add links on old articles to new articles. If you write an article that is related to your old article, don't forget to link it to the new article
Step 10. Organize your content by categories
A well-organized site will be more useful to readers, and will keep them on your site. It can also increase the number of clicks on your old articles.
Step 11. Give away free stuff
Who doesn't love free stuff? Giving away freebies is a common thing in cyberspace, and visitors may ask for more if the goods/writings you provide are of good quality and have informative introduction to something. Consider sharing the following:
- Provide an e-book with your ad in it. Also allow your readers to share it. Thus, the number of views of your ad and your site will increase at the same time.
- Open a free online class or seminar, which can be done in your site's chatroom. Information provided "live" will attract people to your site, and you will be recognized as an expert on your topic.
- Give visitors free entries in your contests or sweepstakes. The sweepstakes prize must be of interest or value to your readers. Most people who enter the sweepstakes will come back to your site to check the results.
- Allow users to download free software, trial version software, etc. You can also create software-specific sections on your site. If you build software, enter your ad code and allow users to share it.
- Create a special class for people who may be worried or have trouble using the internet, such as the elderly, busy workers, etc., might interest them accessing your site.
- Offer free online services or services on your site. For example, sending site addresses to search engines, writing services, editing, and so on. The services you offer must help your readers.
- Provide free consultation for your site visitors. You can share your knowledge by phone or email. Many people will appreciate this option as consulting fees can be very expensive.
- Offer a free starter plan with a sufficient time limit to make users comfortable with your product, and like it enough to buy your service.
- Submit a CD, DVD or other storage medium containing your starter pack to encourage more users to access your site.
- Offer screensavers or sample business cards, text, and other user-printable examples.
Method 2 of 4: Creating a “Social” Site
Step 1. Use a request for help
Get your readers involved. If readers feel the site owner is interested in their views, they will return to your site. These requests for help will engage readers, and keep them visiting your site. This request for help could be a request for readers to write comments in response to articles, voice their opinions, or visit a site.
Step 2. Interact with readers through comments
The comments feature is a great way to get to know your readers. Reply to good comments on your articles, and use the comments field to ask questions. Replying to the best comments every day for a few minutes will have a great effect on your community.
Step 3. Follow and interact with other sites and blogs
Stay connected with other blogs related to your blog. Leave comments on their articles, and interact with the community. Don't brag about your site too much, but let people find it easily.
Step 4. Write articles on other blogs as guests, and allow writers from other blogs to write on yours
Guest articles are a great way to increase visitor numbers between blogs with similar themes, and allow you to get readers you might not normally reach. Make sure you allow guest writers to link to their sites on their own articles, and share articles from those guests as if you were sharing your own.
Step 5. Create a forum
Forums are places where the community on your site gathers, and discusses anything on your site, as well as other topics. An active forum also increases your ranking in search results. Read this guide to read how to create your own forum.
As your site grows, you may need to appoint a moderator on your forum. If a community is running unhealthy, your site will be affected by it. Clear moderation rules are essential for online communities
Step 6. Advertise your site
Apart from using links, you should use other ways to increase the number of visitors to your site. Consider the following ways:
- If you have the money, consider using pay-per-click advertising. Sites like Google, Yahoo, and Microsoft offer advertising packages for this, but you'll need to find the maximum amount of money you're willing to spend on these ads.
- Use print media other than electronic media. Advertise in local newspapers, business brochures, magazines, national advertisements, and advertisements sent by mail. Don't forget to advertise in the Yellow Pages™ print edition too!
- Use business cards stored in cafes, on bulletin boards, exchanged at meetings, and so on.
- Use local resources such as clubs, libraries, and youth groups to spread information about the foundation's website.
- Use "transmitted" or word-of-mouth promotions. Share information about your site with people you know, share business cards with passersby, and so on.
- Use your car, especially if your site is specifically related to your area (such as a site about local events or selling local services). Buy vinyl stickers or decals and use your car as a running ad -- one that actually "drives" visitors to your site!
Method 3 of 4: Using Social Networks
Step 1. Use social networks to expand the reach of your site
Social networking is very important and ensuring you have a strong profile there will increase the number of visitors to your site. Submit interesting content, and loyal followers will come right away. Share and follow other users, who might follow back on your page. There are several ways to use social networks to strengthen your profile, depending on the needs of your site.
Step 2. Create a Facebook page
Facebook allows you to create pages for your site or company. This page can be used to share new articles, or articles related to your theme, with your followers on Facebook. A Facebook page is also a great way to advertise your site to more people.
Step 3. Post the link of the new article to Twitter
Create a new Twitter account for your site (or for yourself!) and post a header and link on every new article you post. Various blogging software let you do this automatically. Make sure you link your Twitter feed on your web page.
Step 4. Use Tumblr to get followers
Tumblr is a blogging service that lets you easily link to content from around the web. Use Tumblr to post links to your articles, as well as related content.
Step 5. Create a Google+ page
Google+ is Google's social networking service, and like any other service, lets you easily post links to your articles. Google+ holds a lot of potential visitors because any Google account owner can access it, but few people actually use it.
Step 6. Embed your article on Pinterest
Pinterest is an image-focused link sharing site. Initially, Pinterest was a site focused on crafts and cuisine, but has now grown to cover a wide variety of topics. Make sure your articles have good, clear images if you're going to embed them on Pinterest.
Step 7. Take a photo and use Instagram
Create an Instagram account for your company or website and take photos related to your topic. Make sure you use hashtags to advertise your blog on the photo, and link your site on your Instagram profile.
Step 8. Submit your article link to Reddit or Digg
Both have large user communities. Submitting your link on Reddit or Digg will attract a lot of visitors, if you submit it in the right place and follow the article submission rules.
Method 4 of 4: Catching Attention with an Attractive Web Design
Step 1. Create a modern and cohesive design for your site
If your site is hard to see, it won't attract a lot of readers. Make sure that the appearance of your site matches your topic, and is modern enough to be easy to read and easy to navigate.
Step 2. Balance your page
To grow your site, balance your pages because when users enter your site, their focus will fall on the top left of the page before slowly shifting to the right. Users will focus more on text, not images or graphics. This is where page balance is needed.
This balance will not only make the page more visually appealing, it will also make the page easier to read and make things easier to find. A good object will help other objects appear on your site
Step 3. Make a simple design
If you clean your page of unimportant visual elements, even the things that are important will appear more clearly. You should leave some blank space on your page so that the illusion of the empty space is comfortable to see, as well as easier to navigate.
Use a clean background. The textures and background colors you use can drastically affect the overall appeal of your site. Lots of background textures and graphics which can be distracting. If you want to use a color as the background, make sure that there is sufficient contrast between the background color and the text. Be careful when using bright and dark colors like red and yellow as they will tire the eye, and the reader will lose focus on the text
Step 4. Take clean, high-quality photos
If you use photos in your articles, make sure they are of high quality. You may need to buy a new camera if you take it yourself.
Step 5. Create a navigation menu
For easy navigation, you should create a toolbar with easy-to-navigate links and place them in an easy-to-reach area. Most users look for this bar at the top or bottom left of the page. Do not let you forget the link to the front page of your site, because this link is often forgotten but important.
Step 6. Purchase images for your site
If you're not very good at drawing, buy an image for your site to give it a professional feel. You may need to spend some money, but the effect is huge for your site.
Step 7. Create an infographic
Infographics are easy to share and often appear on social media. Many sites can create infographics for you, depending on the data you enter and the template you choose.
Step 8. Start your own podcast
Podcasts are a popular way to share your thoughts with readers. They can listen to podcasts on the street, and you can make money from them too.
Read this guide to get started with your podcast
Step 9. Create a YouTube channel for your site
If you post a lot of videos on your site, consider linking a YouTube channel on your site. You can embed YouTube videos in your articles and put your sitelinks in YouTube videos for viewers who want to know more about the content of your videos. You can also find additional income from the YouTube channel.
Warning
- Don't be fooled by visitor sellers who promise thousands of visitors per day. What they actually do is load your site in a program that has a list of proxies, then run it for a few hours. Maybe you see multiple IPs accessing your site because the logs show visitors from thousands of different IPs, but actually your site is just being "pocked" by a proxy. Just a waste of money, right?
- Don't trust site generators or tricks. These "black hat" tricks only work in the short term, and your site needs a long term strategy.
- Don't spread spam. Your credibility will drop in an instant, and the number of your visitors will drop drastically because of it.