Infographics are actually complex representations of data in a form that is pleasing to the eye. If you have collected data, including statistical data, you will need to create an infographic to convey your company's message. These infographics can be used internally, in print, on blogs or social media platforms.
Step
Part 1 of 4: Preparing the Message
Step 1. Create a budget for creating an infographic
Even though using free templates and programs, the fees for collecting, entering data and checking can reach Rp. 1,500,000 to Rp. 15,000,000. A well-positioned infographic can yield a high return on investment.
Step 2. Select your message
Design this message to "tell a story," and use pictures and statistics to illustrate it.
- Avoid messages that are too sales-focused. “Buy our product” is not an attractive message to convey. “How our products can improve your quality of life” is a better choice.
- Keep in mind that in addition to companies, nonprofits, universities and individuals can also benefit from infographics. For example, maybe you want to emphasize the benefits of regular exercise in high school gym class. Showing students the statistics of successful people and their level of exercise in infographics can be a better way than simply teaching them.
Step 3. Collect data that supports your message
Choose between collecting data yourself or seeking reliable data from other sources. The following are good places to find statistical data if you can't collect it yourself:
- Use Google's public data filter at https://www.google.com/publicdata/directory Find the data you need using the familiar Google search bar.
- Visit the Chartsbin.com website. You can access tables and charts containing statistics around the world, such as hunger, marriage, crime and disease rates.
- Try StatPlanet for more world stats.
- Also visit government-owned websites, such as the US Bureau of Labor Statistics or the Central Bureau of Statistics website for reliable statistical data.
- Read trade journals and scientific studies for data on the results of other types of studies.
- Be sure to include the source of your statistics under each image. Use the most trusted source you can find.
Step 4. Enter the data into a tabular worksheet, for example with the Microsoft Excel program
Even if you collect data from journals and online sources, you should create a data series with 3 to 6 different pieces of information. You can provide this information to your graphic designer or upload it into a template.
Step 5. Create a flowchart
Draw a rough sketch of how you will separate the data. You'll understand the template or style better, which will work best if you place some images, statistics, and titles on standard computer paper.
Part 2 of 4: Choosing an Infographic Tool
Step 1. Consider hiring the services of a graphic designer
If you want a custom infographic, the best option is to hire someone who can create one. You can pay between IDR 700,000-1,500,000 per hour to hire a graphic designer, so make sure that you choose one that fits your budget.
If you want to use the final infographic to increase web traffic or social media content, you need to hire a graphic designer. You are more likely to produce a viral infographic if the designer has experience with this marketing tool
Step 2. Hire an infographic company
Create an account on the visual.ly website and request consulting services. Learn about high-quality projects the company has produced in the past on the visual.ly website homepage.
Step 3. Choose an infographic program based on its template
Free and subscription websites allow you to create visual tools that can be downloaded or combined. Try the tools offered on the Infoactive.co website or piktochart.com.
- Piktochart.com is available at a cost of USD29 per month. Infoactive.co and easel.ly are currently in beta testing and may implement a monthly subscription system in the future.
- Choose the right marketing expert to upload data charts and logos, if you're having trouble learning a new software program. Easel.ly should be the easiest infographic tool to learn.
Step 4. Use the tools from visualize.me if you want to use a Twitter, Facebook or LinkedIn account to create a personal infographic
Step 5. Create a timeframe infographic using the Timeline JS or Dipity website
These websites help you create infographics based on a chronological time frame of events. Upload your photos to use as illustrations.
Part 3 of 4: Refining Information
Step 1. Use an infographic with only one level of depth, if you want to send it to a general audience
That is, your infographic communicates a single message with only one or two subsections.
Step 2. Choose a two-tier infographic if you're creating an educational tool or want to target readers with an educational background or higher level of intelligence
Show subtitles or submessages in more detail.
Step 3. Make your project in a vertical position
Most websites and mobile devices process vertical images with a better display. Vertical views allow vertical infographics to be tweeted and shared with over 30 percent of people.
Step 4. Start with a large title
Don't try to save space by reducing the font size. Use large enough letters that are easy to read, so that they can catch the reader's attention.
Consider using numbers in your title. One search engine optimization site says that 36 percent of Twitter users prefer titles that contain numbers
Step 5. Choose a font that clearly and stylishly expresses your message
Consult a typographer or graphic designer if you're not sure which typeface is a better fit.
Step 6. Edit your text dozens of times
You should have several people edit and review the final product before publishing. Since this project uses a different layout, you may find it difficult to catch errors yourself.
Part 4 of 4: Merging Images
Step 1. Install your logo
If you want people to find your website, make sure your logo, website URL and social media are clearly visible in the infographic. If you have a moral message you want to spread, you can skip this step.
Step 2. Use the photos
If you depend on Instagram or photography for your business, choose photos over illustrations. Use between one and six photos.
Make sure you leave room to separate the images and add text
Step 3. Find or create an illustration for each statistic you use
People are attracted to visual information, so pour conclusions into pictures and not text. In advanced infographics, use a background that binds all the graphics together, such as guides with guides, labels or trees.
