How to Place an Ad on eBay (with Images)

2025 Author: Jason Gerald | [email protected]. Last modified: 2025-01-23 12:04

eBay helps bridge sales between consumers in more than 30 countries. In listing and selling products, sellers pay a small fee on eBay. If you want to be a seller on eBay, list your items accurately and attractively so that buyers will be attracted and buy your items.

Step

Part 1 of 4: Creating an eBay Account

Step 1. Visit eBay

com.

Select the option to create an account if you don't already have a username and password. Confirm your account via email address.

Step 2. Create a seller account

After logging into your normal eBay account, go to https://cgi4.ebay.com/ws/eBayISAPI.dll?SellerSignIn, which will ask you to confirm payment details in your seller account.

Step 3. Agree to the terms and conditions of sale on this site

Focus on the "Listing Conditions" section, because this is where you'll know how to list items in a formal way. Make sure you can print shipping labels and ship items for successful selling on eBay.

Step 4. Review applicable fees before you list items at

Each time you list an item, you have to pay an insertion fee. Each time you sell an item, you will have to pay a final value fee based on the total amount of the sale.

Step 5. Prepare the amount of the fee and the method of payment for the buyer of the goods

Part 2 of 4: Researching Finished Ads

Step 1. Click Advanced to the right of the search box

You will be taken to an advanced search. Although once you start creating ads there will be a tool to do this, it's easier to complete this step using the search box.

Step 2. Check completed listings

All ads ending in the last 15 days will be shown.

Step 3. Enter keywords and other descriptions if necessary

It is advisable to filter by item condition, as new and used items are sold differently. Click Search.

Step 4. Sort items by date

This is a common sorting style. Sorting things by price may be attractive, but it's not realistic. You probably won't get the highest price.

Step 5. Find the item that matches your item

If the price is green, it means the item has been sold. If the price is red, it means the item has not been sold. Just pay attention to the things that have been sold.

Step 6. Analyze the ads you find

Determine the price of goods that have been sold. Find out what makes other users' ads successful or not. Use this information in your ads with care: Use it as a learning tool, not to plagiarize.

Step 7. Glance at the unfinished ad

Do a new search for unfinished ads. If there are currently a lot of similar items on sale, you're better off waiting. Competition will lower the selling price. However, if you see a lot of ads and see a lot of similar items being sold in advanced searches, continue your sale as demand is high.

Part 3 of 4: Creating a Description of Items for Sale

Step 1. Click the link with the words Sell at the top of the page

Read the "tips and hints" section.

Step 2. Enter the title of the ad

The title can be considered the most important part of the ad, because the title is the first and often the only impression that a buyer has. Use multiple search keywords to describe your item (avoid using words that are impossible to search for like "WOW" and "L@@K").

Include the brand name, manufacturer, artist, special attributes, and a brief description of the item

Step 3. For brand products:

Click Find your product to ask eBay to fill in most of the basic information in the title.

Step 4. Type UPC or SKU if applicable

Step 5. Select an item category

Depending on what you did in the previous step, your item category might already exist. If so, make sure the category is accurate. This will help others find items by type of media, clothing or other product they want to buy. There are two ways to find item categories.

Keyword Search: Type a short description of the item, and eBay will search for the category of item that is most likely to be found.
Browse Categories: Select the best category from the list.

Step 6. Continue to create item descriptions

Include one photo, or up to 12 slightly higher paying photos, dimensions, colors and shipping info. Be as specific as possible. Use correct grammar and formatting so as to add buyer confidence.

To get more photos in your account without paying for it, you can create multiple photos from Photoshop or another photo editing app, then upload a single photo containing multiple angles of the item.
Select template insert. eBay recommends a few standard phrases in each section to help you sell items.
Once you become a proficient salesperson, you can create HTML templates to reuse similar ads.

Step 7. Click the button to compare items on eBay

This allows you to see ad competition and choose an appropriate price.

Step 8. Decide if you want your ad to enter the auction or use a regular sale

Select a sale period if the item will go to auction or to classifieds. Don't set too long a selling period for most products, as people usually make more bids on the last day.

Step 9. Determine the payment method, such as PayPal, Skrill, ProPal, credit card or debit card

Then, list the shipping costs or several shipping options that the buyer can choose from. Offer free shipping or free pick-up as a marketing tactic.

Step 10. Select a shipping option

Determine whether shipping rates will be uniform or calculated based on the buyer's address. International shipping will also generate more potential customers.

Step 11. Add a return policy and other additional instructions

Determine if returns are allowed. Establishing a policy (even a non-return policy) can increase sales if it is clearly stated.

Step 12. Click the link to review the ad before publishing

Previews allow you to detect possible errors in your ad. Edit ads to improve them before publishing.

Step 13. Click List to officially place an ad

You will be charged for advertising to your assigned account, or billed on a monthly basis.

Part 4 of 4: Managing Ads

Step 1. Log in to eBay using your buyer/seller account

Step 2. Click the Sell link at the top of each page

Step 3. Click on the ad to revise it

You can edit your ad to make it more attractive if there are no buyers or bidders yet.

Step 4. Check this site every 24 hours to see if your item has been sold

Notify the buyer when the item has been sold and shipped.

Step 5. Ask buyers to leave feedback to improve your seller account rating

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