SEO or Search Engine Optimization is a technique used in web publishing to increase the visibility and traffic of web pages in order to rank higher in search engines and bring in more visitors. Writing articles using search engine optimization requires good writing skills to make the articles interesting and easy to read. Strategic placement of phrases and keywords in the text and inclusion of hyperlinks will increase the number of readers of your web page. Read the following steps to learn how to write articles using search engine optimization.
Step
Step 1. Design the article
- Articles should be well written, engaging and informative. The articles should present a new perspective on a particular topic. A very interesting opening section with useful information will make people want to keep reading the article. The article must be useful, entertaining, or of value.
- Well-written articles with good content will make website traffic more crowded. This means that many readers will visit your site. This makes the article more attractive to marketers (people who link their website to yours) and increases the chances that advertisers will want to place an ad on your webpage.
- The Google search engine gives great weight to the titles of articles and blogs. That's why it's important to include keyword phrases in the title of the article as an important part of effective SEO content.
Step 2. Make a list of key phrases and keywords for your article
This is important so that your article publisher can include it in the metadata in the HTML code of the page.
- Readers and Google rankings will be greatly helped if the article is divided into subheadings (subheadings), because readers prefer articles that are easy to read. Remember, most people who browse websites on the internet are just speed reading. That's why the presence of subtitles makes them tend to read the article to the end and stay on the page longer.
- Keywords and key phrases are words or phrases that people use to find information about the topic you are writing about. For example, the key phrase for an article about moving is "pack and move" or "load the moving truck," while the key words could be "moving," "relocating," or "relocating."
- Key phrases and words are recorded by "spiders," which are scripts that search engines send to all web pages on the internet. These spiders "search" each page and website and then analyze the content and quality of that page's content. One way is to list all the keywords and key phrases to determine the subject of the web page. In addition they also detect how often each keyword or phrase is used, whether a page is grammatically correct, and what types of inbound and outbound hyperlinks there are. Hyperlinks are links to other pages that are relevant to your web topic.
Step 3. Write an article
- Make sure the grammar of the article is correct with no misspellings.
- Give a title to the article.
- Break the article into short paragraphs with subtitles.
- Use the most important keywords and key phrases as early as possible, such as in the first sentence, and in the first paragraph.
- Don't overuse keywords or key phrases. Spread these words throughout the text of the article so that it can be read as naturally as possible. The recommended keyword density is 1-3% of the entire text [citation needed].
- Include key words and key phrases in the title and subtitle.
- If the keywords or key phrases fit within a particular sentence, bold or italicize the words and phrases.
- If there are too many keywords in the content, the Google search engine will consider those keywords very filling the article. Don't make basic mistakes and put a lot of keyword phrases in 155-200 words.
- If the title of the article contains a keyword phrase, the first sentence of the article must also contain the keyword. To avoid redundancy, try starting the article with a question. Since the keyword has already been inserted in the sentence, all you have to do is BOLEN the word. This will emphasize the keyword and have a big impact on Google's algorithm when it scans the article.
- Just like in the first sentence, the keyword should also be included in the last sentence to emphasize it more.
Step 4. Insert hyperlinks in the article
Hyperlinks are links to other web pages that are relevant to the topic of your site. You can highlight a word or phrase and add the web address you want to link to. Make sure all links point to quality websites that offer clear information and easy navigation
Step 5. Create links to your articles
- Even if you have written an excellent article, it should be read by a lot of people. The method is simple. Just share the link to your new article, on Facebook, Twitter or Tumblr and encourage your friends to share the link again.
- Converting keywords into clickable links makes Google search emphasize those keywords more. Make these changes at the beginning and end of each article, which is where the keyword contains the most.
