Product reviews of items you buy and use are useful for informing other sellers, promoting products you love, or preparing a writing portfolio. You can review any product, from electric toothbrushes to newly marketed hybrid cars. These days, there are a lot of product reviews on websites that only contain harsh praise or criticism that are of no benefit to consumers. A good product review should be based on research and knowledge of the product being discussed along with an objective assessment of the product's strengths and weaknesses. This article provides tips for writing interesting and useful product reviews.
Step
Part 1 of 2: Know the Product You Want to Review
Step 1. Gather information about the product to be reviewed
Before writing a review, do as much research as possible so you can build a reliable product review. Complete knowledge of the product, its evolution and the competition in the market helps you write a professional review.
- Gather information about the product to be reviewed by reading the website of the product manufacturer. Do not rely solely on information published by manufacturers and sellers. Reviews that are based on own experience are more useful to readers than if you were to use only published material.
- Look for information about the advantages and disadvantages of substitute products sold by competing companies. In this way, you can present comparisons to inform the difference between the product being reviewed and various substitute products offered in the same market share.
Step 2. Get the product you want to review
In preparation for writing a review, you will need to use the product, for example by buying or renting it. Also, ask the manufacturer or seller if you can get the product for free.
- If you have a blog and want to post a review via a blog, contact the product company by email, phone, or regular mail. Provide brief and accurate information about the type of blog you have and the number of visits to the blog.
- Large companies usually recruit personnel to market or sell products. If so, contact them so you can leave a review of their product.
Step 3. Use the product to be reviewed
One aspect that plays a very important role in product reviews is using and getting to know the product itself. When reading reviews, readers need information about what you know and experience as a product user.
- There are countless reviews containing disproportionate praise and criticism on the website. Readers will feel reluctant to read reviews written with ulterior motives. To keep the reader's interest, write reviews that are objective and helpful.
- To increase the credibility of your review, attach a photo or video of when you use the product so readers can see for themselves that you are actually using it.
Step 4. Find out what the reader needs
Readers need product reviews for a variety of reasons that you need to consider. This is why you should research and use the product before writing a review. In general, readers need the following information:
- Is the product easy to use?
- Is the product good quality?
- Can the product meet their needs?
- Do users of the product provide positive references?
- What are the advantages and disadvantages?
- Are there substitute products and what are the conditions?
- How much it costs?
Part 2 of 2: Writing Product Reviews
Step 1. Write an introduction
Instead of simply grabbing the reader's interest, a good introduction should provide a clear picture of the product being reviewed and the benefits conveyed in the ad.
- For readers who have never used the product, provide a detailed description of the product's functionality as if all its features were new. Introducing a product to potential buyers is an important aspect of writing product reviews.
- When writing user reviews, focus on the evolution of the product from one model to the next, including informing them of any deficiencies or problems they have experienced. Long-time users usually read reviews to address issues they are having so you have the opportunity to show that you have extensive knowledge of the product in question.
Step 2. Describe the product being reviewed
Provide information that prospective buyers want to know when they want to buy products, for example brand, model code, size, market share, product price, etc.
Step 3. Write a proportionate review
Say what you liked AND didn't like about the product being reviewed. Reviews are very useful when you express the advantages and disadvantages of the product, instead of just giving too much praise and criticism.
- Explain what is the basis for your assessment. Also, explain why you think certain features are very useful and others need to be improved.
- Generally, readers need objective product reviews. Thus, reviews containing clear and objective information will be more desirable than reviews that only focus on the positive or negative aspects of the product in question (except for guaranteed products).
Step 4. Give a comparison with other products
Compare the advantages and disadvantages of the reviewed product with similar products available in the market. This method shows the reader that you have done your research and have the knowledge so that readers who want to buy the product get referrals.
References are needed by potential buyers who have never used the product as a basis for making decisions
Step 5. Determine the market share of product users
So that readers can determine whether the product being reviewed is suitable for them, convey who will benefit the most from using the product under discussion.
To make the review more interesting, explain how easy or difficult it is to use the product, special features that are useful to certain users, and how it relates to other products that have been used by readers
Step 6. Present a conclusion
A good conclusion contains brief information about the benefits and drawbacks of the product, the results of an evaluation of the suitability of the company's promotions with the condition of the product, and your opinion on whether the product reviewed is really useful.
Step 7. Publish product reviews
Determine the most appropriate medium for publishing the review or upload it via the internet. There are many websites that you can use, for example, blogs, websites specifically for product reviews, and websites for sellers.
Before publishing a product review, wait some time after the product is on the market. Take the time to use the product and do the testing so you can make an objective evaluation. Readers usually trust reviewers who can prove that they have used the product before reviewing it
Tips
- Write a review in your own words and it doesn't have to be too formal. Use language that is simple and easy to understand.
- Do not give negative reviews, except for the Bug Report application especially if you use a free application. Instead, send a message to app makers who are able to make improvements without criticizing other apps that work well.
