Pamphlets are the right media to build public awareness about something or an issue. If you want to educate a specific group about an issue or campaign, you will need to create a pamphlet on that topic or issue. Learn how to create concise and reader-friendly flyers so you can convey information to your target audience effectively. After designing and printing your flyer, you can't just relax! Distribute flyers to businesses or organizations in your city to spread the word.
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Part 1 of 3: Designing a Flyer
Step 1. Determine the purpose and target audience of the flyer in advance
By identifying the groups of people who are likely to read the flyer, you can select the most effective text and images. Shrink your audience into specific groups based on the readers who will be most helpful by the information you present (or those who find the information very useful).
If you are making a pamphlet about nursing homes, for example, your target audience will be seniors who are in retirement age (60-70 years old) or old people who are about to retire (in their late 50s)
Step 2. Do some research on your target demographic on the internet
Find out what information or values they consider important, their general needs, and their relationship to your business or organization. This way, you can tailor the information to your audience and choose images that can move them emotionally.
If you're writing a pamphlet about skateboards and your target audience is teenage boys, for example, find out what features of a skateboard teens are interested in or like, how much money they can afford to buy a surfboard, and where they can go. receive or view your flyer
Step 3. Use a flyer design program to create a flyer
Programs that include flyer templates can help you create flyers quickly and easily. Choose one of the following popular programs with flyer templates, or search the internet for other programs:
- Microsoft Word
- Google Docs
- Adobe InDesign
- LucidPress
Step 4. Use an image that can trigger an emotional response from the reader
Avoid boring or generic images (eg clip art). Instead, choose images that are relevant to the purpose of the flyer and can encourage readers to take action.
- If your flyer contains product offerings, for example, you could include a photo of someone using the product in question, or the various product variants available.
- Make sure you have the appropriate license to display or use the images on the flyer.
- Maintain a consistent visual style in the flyer. For example, don't switch from painting to photography.
Step 5. Embed your logo on both sides of the flyer
Since you can't guess which side of the flyer the reader sees first, add your business or organization logo on both sides so that readers understand the purpose of the flyer. Make sure the logo is clearly visible so readers can find out more about your organization online if they are interested.
Step 6. Sketch the flyer before designing it online
Most flyers have six sides and each side is specifically designed to display different information. Plan the information and images you want to appear on each side of the flyer before designing it online.
- You don't have to be a good artist to sketch a flyer. If you can't come up with a specific image or design, simply write down the elements you want to add to the corresponding area.
- Show your draft flyer to the people involved in your business or organization before designing it online.
Step 7. Design the front and back cover of the flyer
The front and back panels of the flyer are the areas for designing the cover. Include a title, some interesting pictures, the name of the company or organization, and the name of the page/social media profile on the back page. As much as possible, briefly include specific details in these panels because you can add more information to the panels or inner pages.
Part 2 of 3: Formatting a Flyer
Step 1. Choose an easy-to-read font
People can absorb information from pamphlets effectively if the writing on the pamphlet is easy to read. Don't use complex fonts, difficult-to-read colors, or text that is too small because people will have a hard time reading your flyer. Basic fonts like Times New Roman or Arial are usually the best choices.
Step 2. Make sure the content is easy to understand when skimmed
Pamphlets are designed to be read in a short amount of time (and the information is usually skimmed). Therefore, present short paragraphs that have no more than 4-5 short sentences. Read the information you typed aloud several times to find out which phrases or sentences are too complex or confusing.
Step 3. Cut long text with an image, header, or blank space
To keep the reader from losing interest, insert a header or image when the paragraph starts to feel too long (containing more than 4-5 sentences) or you compose several paragraphs without pictures. If you're confused about which elements to add, just take advantage of the free space to separate the information into more digestible chunks.
Step 4. Use simple language style when writing pamphlets
You have limited space to convey the main purpose or message of the flyer. Write your statement as clearly and literally as possible so that the audience can understand the information. Avoid convoluted sentences and clichés because they take up a lot of space and actually distract the reader from the main objective or information.
- Avoid using jargon that can confuse your target audience if they are not familiar with your topic.
- Instead of saying “Visit our Facebook, Instagram and Twitter pages for the latest news on our program!”, you can say, “Follow us on social media!”
Step 5. Use bullet points to mark information
Instead of packing information in one long paragraph, break paragraphs that have more than 5-6 sentences into bullet points with main ideas. Bullets can draw the reader's attention to the most important information and help them read the flyer quickly.
Part 3 of 3: Printing Pamphlets
Step 1. Make a copy of the sample first
Before printing all flyers, test the final size and design by printing one sample. If you like how it looks after the flyer is printed and folded, you can print all the flyers. If not, go back and edit the design and print out the sample until you're happy with the final design.
You are free to use any type of paper for the sample because the main purpose of sample printing is to get an overview of the design result
Step 2. Print the flyer using a printer that supports two-sided (duplex) printing
Thus, the flyer can be printed in the right format and can be folded. If you need to print a large number of flyers, contact your nearest printer. The printer can print flyers in large quantities at a more affordable price than when you print your own flyers at home.
You may need to print the flyer using a more durable type of paper (eg cardboard) to prevent the flyer from tearing or smudging
Step 3. Fold the printed flyer
The pamphlet needs to be divided into three columns separated by two gaps on the page. Fold the right and left columns towards the center, then fold and flatten the sides. Adjust the position or fold of the flyer so that the side that is the front cover of the flyer is facing up.
The instructions described in this article are intended for the creation of a standard (trifold) flyer. If your flyer doesn't have six panels or is trifold in style, you can find instructions for folding other types of flyers from YouTube
Step 4. Distribute flyers in places that allow them to be well received
After creating a flyer, you can't just relax. Make a list of places audiences are likely to go so they can pick up the flyer. Find out if you are allowed to distribute flyers in these places, then place a stack of flyers in the areas or places where they are permitted.
- Instead of saying "Don't forget to visit our social media profiles for the latest news and progress of our project!", you can say "Follow us on Twitter, Facebook and Instagram!"
- If you are creating a pamphlet about the benefits of cognitive behavioral therapy, for example, you can contact community health centers, support groups, and counseling clinics.
Tips
- Make sure you include contact information (eg phone number, email address, or social media account) on your flyer so readers know how to contact you.
- If your flyer is being created for a business or professional organization, and you've never designed a flyer before, it's a good idea to hire a graphic designer as an alternative.
