Creating a lucky draw on Facebook is a great way to promote your business and give back to your customers. When creating sweepstakes, it is very important to pay attention to details and arrange them properly so that you are able to attract the attention of many people. Luckily, making sweepstakes on Facebook is very easy as long as you use the right techniques and have a well thought out plan.
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Method 1 of 3: Compile Sweepstakes Details
Step 1. Make sure the sweepstakes are made according to Facebook usage guidelines
You can't create promotions or sweepstakes on your personal Facebook account timeline so you need to create an official business account on Facebook. In addition, you must also write a statement explaining that Facebook is not associated with the promotion. Sweepstakes must also meet their own requirements and rules, and may not award prizes such as firearms, alcohol, tobacco, or adult products.
For a complete list of prohibitions and promotion guidelines on Facebook, visit
Step 2. Find out your target market
Think of the type of person who would want the prize you are offering in the sweepstakes. If the target market that buys your products or uses your services is very diverse, choose a specific type of person based on your customer base. Targeting specific age groups or people with special interests can increase the number of individuals participating.
- For example, if you are holding a toy raffle, you may need to tailor your ad to target children or parents who want to buy toys for their children.
- Take a look at the analysis of the ad campaigns that have been created to understand the types of people who click on similar ads.
Step 3. Determine the purpose of your sweepstakes
The sweepstakes must have a positive impact on your business. This could include increasing exposure to a newly launched product or service, adding to an email list, or adding new subscribers through individual recommendations. Find out what you want when you create a sweepstakes so you can incorporate it into your draft sweepstakes.
Step 4. Choose a gift that is relevant to your business
Do not randomly choose gifts. Great gifts are usually free products or services from your company, shopping cards to buy products or use your services, or products and services provided by your company partners. People are usually more interested in giveaways than companies that run sweepstakes. So, choosing a relevant gift will remind people of your company thereby increasing exposure.
Step 5. Create rules for the draw
You must include the terms of the sweepstakes that are easily accessible to the participants. The rules for holding promotional sweepstakes on Facebook typically include sweepstakes entry restrictions, sweepstakes duration, prizes received by winners, terms and conditions, and other applicable restrictions.
- Make sure you leave a link about the full rules and regulations in the text of the sweepstakes announcement.
- If you're holding a sweepstakes for a company, be sure to contact your manager or legal department before attempting to draft rules and regulations yourself.
- If you're having trouble creating your own rules and regulations, look up rules and regulations from other sweepstakes and use them as templates to fill out all the information.
Step 6. Determine the sweepstakes entry method
Common methods used to participate in Facebook sweepstakes include liking posts, tagging friends' accounts, leaving comments, filling out forms from external websites, or submitting photos. Determine what method participants need to enter to enter the draw. Remember, the more difficult the conditions, the fewer people will participate.
Method 2 of 3: Making Sweepstakes
Step 1. Use a third party app to do the sweepstakes
There are a variety of third-party apps on Facebook that can pick a raffle winner in a post. Do an online search to find the sweepstakes app that suits you best. Consider things like website integration, pricing, and the level of customization that can be done through the app.
Popular Facebook sweepstakes apps include WishPond, Heyo, ShortStack, AgoraPulse, and WooBox
Step 2. Prepare a unique title for your sweepstakes
The title of the raffle announcement should be clear and results oriented. Make sure people know you're running a sweepstakes and know what prizes are on offer. If people are interested in your sweepstakes title, they will likely read the entire post and participate.
- Your title could read “Follow and Win Tens of Million Rupiah Prizes from Toko Laris.”
- You can also use words like “Share Photos with Your Pen Friends to Get Million Rupiah Shopping Voucher from Rudi Bookstore!”
Step 3. Create a design for the raffle submissions
One of the best ways to advertise a sweepstakes is to post an attractive photo with sweepstakes information in it. Use image editing software, such as Photoshop, to create an image that includes the raffle title and details. The image must look attractive and include the rules, conditions of participation, how to participate, and prizes for the winners.
Step 4. Set the image format for the sweepstakes
Make sure the posted image fits inside the Facebook post. If you use a sweepstakes application, the software usually has an intuitive layout and processing when creating sweepstakes. Continue making it through the sweepstakes application and fill in all the fields. When you're done, follow the instructions to post it to your Facebook timeline.
If you do not use the sweepstakes application, you will have to manually select the winner
Step 5. Make sure all the links in the sweepstakes are working
Visit your Facebook page to make sure everything is formatted correctly. Participate in the sweepstakes to make sure all the links work well and people can participate easily. If you're having trouble or can't sign up, you'll know that other people are having the same problem. Identify the source of the problem and take the appropriate steps to edit the post or address the issue at its root.
Step 6. Choose a winner
If you use a lottery application, there will be an automatic button that can be pressed to choose a winner at random. Otherwise, you will have to select the winner manually. If the sweepstakes involves submitting photos, choose the photos that best represent your business.
Method 3 of 3: Monitoring and Promoting Sweepstakes
Step 1. Pay attention to the number of people entering the sweepstakes
Keep an eye on the number of people participating in the lottery on a daily basis. If the number of registrants is small, you will need extra effort to promote to increase the number.
Step 2. Monitor the impact of sweepstakes on your Facebook account and your company
During the sweepstakes, evaluate your Facebook page metrics, sales, or anything else related to your goal when creating the sweepstakes. If you see the numbers increasing rapidly, the draw is considered successful. If there's little or no change to what's being promoted, you know the sweepstakes failed to serve its purpose.
Step 3. Use influencer services to promote sweepstakes
Naravlogs, bloggers, or well-known social media account owners have a large audience who view their content. First, contact your partners to see if they can promote the sweepstakes. After that, contact internet celebrities who have used your product in the past and ask if they would like to promote the sweepstakes.
You may need to set payment options for some influencers
Step 4. Use Facebook ads to promote sweepstakes
Facebook ads can also be a powerful way to promote sweepstakes. Go to your account and scroll down until you find a post about sweepstakes. At the bottom of the post, it usually says "Boost Post". Click this button and fill in the information to determine the target market so that your ad campaign is right on target.
- After that, you can click “Ads Manager” on the left side of the page to track the performance of your ads.
- The more money you spend on a single post, the more attention it gets.
Step 5. Contact the raffle winner by email
Most sweepstakes apps have an automatic function to select a winner. Sending an email is the most effective way to contact someone, as well as creating evidence of communication to the winner in case a conflict arises. Include prize collection information on the winner. This usually requires you to have the winner's email address or send a link on how to collect the prize.
Step 6. Make the announcement of the raffle winner
After the draw is complete, create a special post to announce the winners. Contact the raffle winners and ask if you can get a photo of them receiving the prize. This method will notify other participants that the draw is complete and can be used as an additional promotional tool for your company.
