This wikiHow teaches you how to increase the reach of your Pinterest page to increase your follower count. There's no surefire way to increase the number of followers on any social media site, but you can start by staying active and engaging with your existing followers.
Step
Step 1. Fill in your complete profile information
Minimal information on a Pinterest profile, such as name, age, and gender, isn't enough to help other users connect with you. Try adding the following additional information to the account:
- A brief description of you, the uploaded content, and the mission or purpose of the profile.
- Links to personal websites (if available).
- General location (eg country of origin).
- You can add this information by accessing your profile page, clicking the gear icon, and selecting “ Profile ”.
Step 2. Set the main theme on the account
By uploading and re-pinning content within a specific theme, you can show your followers that they can get consistent content. Over time, that consistency makes you a quality and valuable source or referral for followers.
- For example, if you are interested in nature, focus your content on nature themes and stay away from posts that are not related to that theme.
- You can always create secondary boards (or private boards) for content that needs to be kept to yourself.
Step 3. Upload original content
About 80 percent of posts on Pinterest are re-shared or re-pinned. To make your account stand out, upload your own content that matches the main theme.
- Just because you need to upload original content doesn't mean you can't re-share other people's posts. In fact, content re-sharing is an important part of an account development strategy. However, don't just re-share content. Try uploading some original content of your own.
- Pinterest users tend to like infographics. If it fits the theme of the content, there's nothing wrong with creating and uploading an infographic.
- As much as possible upload content that is specifically available on your Pinterest account. Uploading the same content across all the social media platforms you use can actually reduce follower engagement overall.
Step 4. Fill in the upload information fields
Add titles, descriptions, and bookmarks of users you follow to make posts more appealing to followers. Apart from that, it also helps increase the number of users searching for your posts.
Use content-related hashtags in the description field to increase the number of search entries that match your post
Step 5. Interact with followers
People sometimes leave comments on your posts. When you reply to those comments or respond to them in your next post, followers will feel heard. This way, you can retain your existing following and build a reputation as a positive content creator.
Try applying feedback or suggestions from followers to your content
Step 6. Set an upload schedule
Consistency is one of the most important aspects of a social media campaign. If followers know that your content is uploaded on a certain schedule, you can eventually trigger a content request. In this way, your existing followers can be retained and you can attract the attention of other users who are not yet following your account.
Try sharing your upload schedule with your followers so they know when your latest content is uploaded
Step 7. Promote your Pinterest profile through other social media accounts
There are indeed a lot of people who are actively using Pinterest. However, by extending your reach to Facebook, Twitter, and Instagram users, you can significantly increase the number of internet users who view your content.
- You can link your social media account to your Pinterest page through your account settings page (“Settings”).
- Instead of promoting your profile on social media, try sharing specific boards with other social media users so they don't get “overwhelmed” with too much content.
Step 8. Interact with other Pinterest accounts
You can grab the attention of other content creators by tagging them, using hashtags that refer to their content, and leaving comments on their posts. This means there is a good chance that they will visit your profile. Also, try to follow as many accounts as you can because usually the Pinterest users you follow will follow you back.
- Try interacting, especially with popular or verified accounts.
- Follow specific boards from these users so you don't miss out on interesting content when they upload it.
Step 9. Stay active on Pinterest
In addition to uploading content in a consistent schedule and theme, using Pinterest actively every day also helps you not to miss content that is relevant to your profile/content.
Being active on Pinterest all day also allows you to respond immediately to followers when their comments have recently been posted
Tips
- You don't have to pin anything relevant to any of the boards you own.
- You can add a Pinterest button to your website so that loyal visitors can follow your Pinterest account through that button.
- Install a "Pin It" button in your browser so you can add interesting content to your Pinterest boards quickly and efficiently, whenever you see it.
