This wikiHow teaches you how to use your Instagram account to sell products online. Instagram Shopping is an Instagram-owned business tool that you can use to link catalogs to Instagram posts so your followers can see the products you're selling. You can upgrade to a business account for free, just like when you set up Instagram Shopping.
Step
Part 1 of 5: Meet the Requirements of Instagram
Step 1. Review the seller's agreement and trade policies
Before setting up a store on Instagram, make sure that your products and business meet Instagram policies. Look for Instagram policies via this link:
- Trade Product Seller Agreement
- Trade Policy
Step 2. Upgrade to a business account if you haven't already
The Instagram store can only be owned by a business account. Follow these steps to upgrade to a business account:
- Launch Instagram and tap the menu in the top right corner.
- Touch Settings.
- Touch Account.
- Touch Switch to Professional Account.
- Touch Business.
- Follow the instructions provided to link your Facebook Page (Facebook Page) to your Instagram account. You need it later.
- Add your business details, then touch Done.
Step 3. Connect Facebook Page to Instagram account
This is only necessary if you've switched to a business account, but haven't yet connected a Facebook Page. Perform these steps to connect a Facebook Page:
- Launch Instagram and tap the profile icon.
- Touch Edit Profile.
- Touch Page under "Public Business Information".
- Select your Facebook page. If you want to create a page, touch Create a new Facebook Page, then follow the instructions given.
Part 2 of 5: Connecting Catalogs
Step 1. Visit
If you are not logged in to your Facebook Page manager account, do so now.
Step 2. Select " E-commerce ", then click Next
This first option is the only option that meets Instagram's criteria.
Step 3. Link the catalog from the e-commerce platform. Skip this step if you don't want to link an existing catalog from another service. If you use an e-commerce service that partners with Facebook (such as Shopify, 3dcart, Big Commerce, Magento, Storeden, OpenCart, Storeden, or WooCommerce), do these steps:
- Click Connect E-Commerce Platform.
- Choose the platform.
- Click the blue button that says Finish Set-Up.
- Link the catalog by following the given instructions.
Step 4. Use the Catalog Manager to create a catalog
If you want to enter products via a form, or by uploading a spreadsheet, do the following:
- Click Upload Product Info.
- Select your Facebook Page.
- Enter a name for this catalog in the " Name your catalog " field.
- Click the blue button that says Create.
- Click View Catalog, or visit
Step 5. Add the product to the catalog
On an e-commerce platform like Shopify, use the platform to create and manage products. If you are using Catalog Manager from Facebook or Instagram, follow these steps:
- Click Product in the left pane.
- Click Add Product to start.
- If you want to add a product by writing the details on the form, select Add manually. If you have a spreadsheet, select Use Data Feeds.
- Click Next.
- If you uploaded a file with the product, select the desired file and follow the instructions provided to upload it.
- If you added a product manually, write down the details for the first product, then click Add Product to save it. Use this method to keep adding products.
Part 3 of 5: Enabling Instagram Shopping
Step 1. Launch Instagram and log in to your business account
Once you have the catalog linked to Instagram, ask Instagram to enable shopping on your account.
Step 2. Touch the menu
These three horizontal lines are in the upper right corner of the profile.
Step 3. Touch Settings
You may have to swipe down on the screen to find it.
Step 4. Touch Business
This will bring up your business account.
Step 5. Touch Instagram Shopping
A number of instructions will be displayed.
Step 6. Follow the instructions provided to submit the account for review
Once the account is submitted, your request will be reviewed by Instagram. As long as the account meets the requirements, Instagram Shopping will be active a few days later. Instagram will send you a notification, and you can continue the process by making preparations.
Step 7. Tap the notification from Instagram to confirm your approval
A few days later, Instagram will send you a notification saying that you need to complete the setup process. Touch the notification to go to the right page.
Another way you can get to the right place is to touch the 3-line menu on your profile, selecting Settings, touch Business, then choose Shopping.
Step 8. Touch Continue
This will bring up a list of eligible product catalogs.
Step 9. Select your catalog, then touch Done
Now your storefront is active.
Part 4 of 5: Tagging Products on Posts
Step 1. Create a new post
If you want to sell something on Instagram, upload a video or photo and tag the item in the catalog. Start by touching the New Post icon (the +) at the bottom center of the screen, then select a video or photo featuring at least one of the products.
Step 2. Provide captions and filters
If you want to change the style of your photo, you can use Instagram's built-in tools. Also include interesting information so that people are interested in buying the product.
Step 3. Touch the product you want to sell
If the post contains multiple photos, swipe through each photo to tag additional products. Skip this step if you are sending a video.
You can tag a maximum of 5 products in one photo or video post, or a maximum of 20 products if you send multiple photos and/or videos
Step 4. Specify the product you want to tag
A search field will be displayed, which can be used to search for products in the catalog you linked. Type in the product name, then select the product in the search results. Repeat this until you have connected the product with each area in the photo you touched.
Each bookmark will be a link to the product details/purchase page on your business site. Buyers still have to pay for the product with your usual payment system
Step 5. Touch Done when you have finished selecting the product
To preview a tagged product, touch Preview Tagged Products. If you don't want to see it, continue to the next step.
Step 6. Touch Share to send
The post will be shared with your followers.
Part 5 of 5: Expanding Business
Step 1. Use trending and relevant hashtags in sales posts
When submitting items, use relevant and popular hashtags so those who aren't already following you can find your products. For example, if you sell masks, use hashtags such as #masker, #maskerkain, #masker3D, or #maskerscuba so people searching for those hashtags can find the masks you sell.
Step 2. Invite other users to advertise your product
You can send free stuff to local celebrities, influencers or bloggers, as well as other Instagram users in exchange for them advertising your products on their respective accounts. This can get you new buyers.
- The best way to do this is to leave a comment with your contact details on someone else's Instagram post, asking if you can send them a product. You can also send private messages, but don't let them be considered spam.
- This method is most likely to work if you use influencers who usually make posts about items sold on Instagram stores.
Step 3. Interact with followers
Every follower is a potential customer so you should always answer their comments and questions politely and quickly. If you don't receive many comments, ask your followers what's in your post.
- You can also interact with followers on their account. Like the photos and leave a comment to keep your product noticed by them.
- Ask for feedback in the form of photos politely when a buyer receives your product. Upload customer feedback to make a positive impression on your business.
- Strive to always provide professional and courteous service. Even if this business is run on Instagram, you still have to be professional. Give good and polite service, and don't get angry if a customer complains.
Step 4. Submit high quality content
Your submission reflects the business you run. So, try to post high quality content. Always try to use certain filters and color schemes to give your account its own distinct personality, and build on the brand's "characteristics" in the captions you include.
Step 5. Try to always be active
Don't let the shop go to waste. Do daily updates, and don't be afraid to re-upload a product.
