Press releases contain statements that will be conveyed to the public through the media. Once the press release script has been written, follow these guidelines for sending the press release to the right media.
Step
Method 1 of 2: Finding a Press Release Submission Place
Step 1. Submit your manuscript to the media in your area
- Daily newspaper in the area where you live: Contact the general editor or the editor in charge of the section related to your content
- Weekly newspaper: Editor
- Magazine: Editor or Managing Editor
- Radio station: Director of News or Director of Public Service Advertising (if sending public services)
- Television Station: News Director
Step 2. Target newspapers, online newspapers, or other media that are relevant to the area of business you want to expand
Step 3. Send your press release to key people in your field, including well-known bloggers and industry figures
- Find the email addresses of bloggers who are well-known in your field, then send them a copy of your press release.
- Look for the names of important people in your field. For example, if you join a trade association, find someone in media relations and send your press release by facsimile, email, or mail.
Step 4. Use a distribution service
If you don't have time to search the media for your press release, work with someone else who can help you.
Keep in mind that press release distribution services usually only offer limited exposure. Many distribution agencies can distribute your press release to newscasters or media agency websites, but for a small fee of course. Your goal is to reach as many people as possible. At the end of this article is a list of well-known press release distribution websites
Method 2 of 2: Application Process
Step 1. Check your press release script again, whether there are errors or not
Make sure that the title and first paragraph of your manuscript indicate that your content is newsworthy.
Step 2. Follow the submission guidelines for each medium
- The media generally prefer to send press releases by facsimile, letter, or e-mail. Submit your manuscript the way the media wants it.
- Don't think too much about who you should send your release to if you don't have much time. Just send it to the right person.
Step 3. Determine the publication time of your press release
- Make sure your press release coincides with a specific event or product launch. If not, submit your manuscript early in the week and early in the morning.
- Choose an unusual time, such as 9:08 am. That way, your press release won't be lost at the turn of the clock.
Step 4. Submit your press release according to the required guidelines
- Type or insert your content directly into the body of the press release email. Many journalists delete emails with attachments because they take time to download and are suspected of containing viruses.
- Send your press releases to each medium individually, or use hidden copy (" bcc ": " blind carbon copy ") to make your emails appear more personal.
- Some media outlets may prefer that you upload press release manuscripts directly to their sites via a secure submission platform.
Step 5. Add photos and videos in your post to increase the readership of your press release
- Don't send large media files via email, as this will prevent the recipient from receiving the email, and your email might fall into the junk mail category because of this.
- Send your media files through a service like "Box" or "Dropbox". Alternatively, include information that photos and videos are available upon request.
Step 6. Proceed with the phone
Ask if the recipient has received your manuscript, then offer assistance or further information.
Tips
- Add a news section to your website. File your press releases in this section. You will appear more trusted and can attract new customers.
- Make sure that you include complete contact information at the bottom of the press release, including your name, phone number, email address, home address and website address.
- Make your press release easy to find online. Know the search terms your customers use when they search for you on "Google," then include those terms in your press release, especially in the first 250 words.
- Follow the standard press release format. The media will prefer to publish press releases that are regular and well formatted.
