The popular social networking site Facebook can be a great place to advertise fan pages and gain thousands of fans with enough and focused effort. Actually, getting a lot of fans is not that complicated. If you keep trying to get fans and keep them interested, your fan base will only grow and grow. This article will help you learn some ways to popularize your Facebook page to increase the likelihood that posts from that page will be read by more people.
Step
Step 1. Create a Facebook fan page
Of course, this is an important step if you haven't already. What people or businesses new to social media may not have realized are fan pages and liking (“liking”) systems which, in fact, serve as potential relationship-building marketing tools.
Understand early on that your Facebook business page is your trademark “brand”. Even if you don't run a company, business, entrepreneur, movement, and the like, you're still developing your brand as a social media expert or fan, even when you're not aware of it. Therefore, it is important that you plan the appearance and content of the page in detail, including the impression you want to make from the start. If you already have a fan page, but aren't satisfied with the impression or image it currently displays, now is a good time to improve it
Step 2. Click "Suggest to Friends"
Once your Facebook fan page is launched (or expanded, if necessary), it's time to share it with as many friends as possible. If they accept the invitation to like your fan page, they will be your first “fan”. For starters, try to think about as many people as you can. If you have co-workers, supporters of an activity or cause you follow (e.g. charities, website founders, blog readers, etc.), ask them to like your fan page.
- Explain briefly and politely that you would appreciate it if they would like your fan page. Not everyone knows what to do after they click on a given URL or link.
- Build contacts with your friends. Ask friends to suggest your fan page to their own friends, either via Facebook or other media they like (eg Twitter or email). You can use word-of-mouth information and genuine trust in friendship to make friends of your friends who may have similar interests and would be interested in following your Facebook page (if you run a particular business or movement).
- If you have close friends who are very influential on Facebook, ask them if they would like to invite their friends to like the Facebook fan page you manage. Instead, you can highlight or feature them on your increasingly popular fan page.
- Try emailing friends who don't use Facebook yet. That invitation might be their first push to join Facebook (and like your fan page).
Step 3. If you like another Facebook page, insert comments and links on status posts on that page as often as possible (but within reasonable limits)
Chances are, you'll get the best results by posting comments to Facebook pages that have hundreds of thousands or, even millions of fans, as well as being one of the users who post comments on updates to those pages. However, don't over-insert links. Include a reasonable number of links to your fan page so people don't feel uncomfortable.
- Submit your Facebook fan page link to another Facebook group or page. This can be an alternative way to attract more fans. If you wish, add a brief description of the page along with the link. Again, do these tips carefully and in a reasonable frequency.
- Use “(at)username” (similar to the “(at)” function on Twitter) to tag someone on your Facebook page. Whenever you do so, your notes or posts will appear on the pages of users or businesses whose names you tagged with “(at)username”. It's important that you don't over-mark other users or pages or you'll be seen as spam. If you run a business, don't be surprised if your competitors do the same to your fan page. Smile because it's part of the social media game.
Step 4. Have a contest for your fans
Let your fans win something, whether it's an online award or a tangible product or service your company provides, like an eco-friendly bag, a free dog bath service, or a can of vanilla-flavored baked beans. Hold contests regularly, such as every week or every month.
“Photo Tag” Contest: Ask each winner (if they wish) to upload a photo of themselves holding their prize, and ask them to tag themselves in the uploaded photo. This can be an interesting way for them to spread the word about your fan page. Usually, many fans want to do it because they will feel happy and grateful. The photos will be displayed on the Facebook page in a “Fan Photos” folder (or you can call it a “winning club”, a special photo folder page that allows others to view fan photos and be inspired to win the same). Moreover, their self-tagged photos will also be shown on their timeline so that their friends will be encouraged to visit your fan page. (The photos they upload don't have to show real products. They can also upload photos of activities related to your site, blog, or fan page, such as cooking using the recipes you share, bathing dogs at your pet grooming business, and others)
Step 5. Post your Facebook fan page link on other social media networks
For example, use the link address box on your Twitter profile to list a Facebook fan page link instead of another site's address. If you have an active Twitter account, the curiosity of other users will make many of your Twitter followers click the link in your profile and visit your Facebook fan page. No matter what community you're in, always make sure you include a backlink to a Facebook fan page so interested readers or users can find and connect with you on that page.
- Use social media management tools to synergize activities between social media. You can use third-party programs, such as Hootsuite or Seesmic to make it easier to manage the social media you use. However, be careful with using direct messages to send your Facebook fan page link. These days, more and more people are wary of “automatic messages” because they feel that if you send them automated messages, you don't really invite them personally. Therefore, try adding a personal touch to show that you personally invited them.
- Make sure you share other people's posts too. This way, you can build a reciprocal relationship that encourages others to share your Facebook posts with their followers and fans.
- Use photo-sharing sites like Flicker as a medium to share Facebook fan page links. Upload some quality, view-worthy photos, then include a link to your Facebook fan page as part of the photo description, such as “To see more photos or find out more information, visit …………”
- Whenever you add information about yourself to a user or contributor to a social community site page, include a link to your Facebook fan page.
Step 6. Promote your Facebook page in real life
There are many ways that can be followed to promote a Facebook page directly. The more often people notice or know about your Facebook page in real life, the more likely they are to visit and like the page.
- Show your Facebook page content live on in-store televisions. Later, it's like you're showing Facebook TV (eg brandwand by thefunage.com).
- Print your Facebook fan page link and paste the printout in your store.
- Print the link or URL of your Facebook fan page on the receipt or notification you give your customers.
Step 7. Add a “Facebook Like” tool or add-on to your website or blog
With a “like” button or box, it will be easier for people to find your fan page and like it directly from your site or blog. Add these tools or add-ons to your site or blog, especially at the top of the page for easy visibility. Although it's practical to install or add a button at the top of a post or article, it's a good idea to also install a Facebook page review box on the other side of the page because this box can display photos of Facebook users who have liked your page, including the number of fans you have so that potential” fans can find out about your page.
To add a Facebook “Like” box to a website: Visit your fan page and click the “Edit Page” option. Look for the “Promote Your Page” section and click the “Promote with a Like Box” option. Specify the height and width of the box to display on your site. Do a test run to get the best display settings. Among the available settings options, it's a good idea to use the " Show Stream " and " Show Header " options because they allow other people to see the post on your Facebook page so they can click on it right away. Select “Get Code” and insert the iFrame or XFBML code into your site or blog
Step 8. Make sure your page remains worth visiting
People are more likely to visit your Facebook page and share content if you keep posting new and interesting content regularly. You also want fans to share that content so make sure you upload the kind of content that people want to share, such as photos, photo sets, videos, and links to interesting articles (including procedural articles).
- If possible, think of ways to create “exclusive” content that is only published on your Facebook page. This means, include links and information that appear only on your Facebook page, and not on your site or blog. For example, you might have recipes, news updates, or links that you'd like to share with fans but haven't uploaded to your site or blog. Such content can be an impetus for others to like your fan page and follow it regularly. Readers will be interested to know about exclusive updates and spread the word about your fan page (read tips on fan-only content).
- Use surveys, quizzes, interesting anecdotes, quotes, and more to interest others. Don't just showcase the products, services or movements you sell or promote. Try to diversify the content you share with your fans and, in return, they will share your content so that others are encouraged to follow or like your fan page.
- Ask questions regularly to get fan comments. The people who post comments on your fan page are a valuable asset. Their comments will be displayed on their timeline for their friends to read. This of course can be an indirect impetus to get new fans. In addition, comments that are uploaded build a strong community atmosphere on your Facebook fan page, and show new fans that your page is worth visiting (and you, as the manager, can respond quickly and kindly).
- Learn the most appropriate balance for fans. Take a look at Facebook's statistics to see how many users have unfollowed your page, or blocked your content feed. Too much activity as previously mentioned could indicate that you are sending out updates too often or that your content is starting to get off the right track.
- As important as limiting posts is, don't let your Facebook page stagnate or stagnate. If you're away on a 6-week vacation, put your feed or periodic content into a third-party program (eg Hootsuite) to have content ready for periodic uploads when you can't actively manage the page. If you suddenly pop up, Facebook users may stop liking your page because they forget that your page “exists” and no longer have the “trust” or interest in your page that they used to have.
Step 9. Be part of an external social media network community
There are many social networking communities that can provide support for each member's social media pages and links, in return for the same you do for other members. This can be a very useful way to get trusted people who, perhaps, have different businesses, hobbies, or personal interests, but are willing to provide support because you've joined a community they trust. With a network of members who are able to share links to the fan pages you manage, you can get more fans. Make sure you do the same for them.
Step 10. Hire a community manager
If your fan page is starting to grow rapidly and you don't have enough time to manage it, find someone who can manage it well. This is important for a company or business fan page because regular and consistent fan engagement is essential. In addition, you can also get useful information by having a community manager who analyzes fan statistics and the speed or frequency of their responses.
- Make sure that someone you hire as a community manager is familiar with Facebook. If not, you'll need to train them before giving them a manager position so they can more easily (and faster) manage your page.
- Assign community managers to build and maintain fan relationships. Relationships don't build automatically; Relationships need to be nurtured and maintained. To build on it, you need to respond to or respond to comments posted to the page, have a dialogue with subscribed or “influential” commenters (including following and sharing their other social media posts), providing information, stories and opinions to others about things. interesting things in your field or industry. Also make sure he doesn't just promote the products or services you provide, and starts talking openly to people about what your company or business does. Even a simple post like “Ah, apparently this failed” that is sent every once in a while can strengthen the loyalty of fans because they can see your honesty. Don't forget to always respond to complaints quickly. All of these interactive forms of feedback can create a connection with fans and, if you do it very well, fans or readers of the page's content will begin to provide ideas and opinions that you can learn from or benefit from.
Step 11. Don't miss the opportunity to promote your Facebook page for free
There are certain ways you can follow to promote that your Facebook fan page is worth visiting and “liking”:
- Whenever you write any post on the internet, try inserting a link to your Facebook fan page. Usually, it is not recommended that you insert it on certain sites or places so as not to be considered as spam or annoying posts. Just insert links in appropriate places, like at the end of a blog post, in a forum post, or as part of an article explaining your mission, and the like. If you become a blog visitor, ask the blog owner if he or she would like to introduce you by displaying a link to your Facebook fan page.
- Remind a team member, company, or coworker to tell others to visit your Facebook fan page whenever they give a speech, presentation, or lecture.
- Insert a link into the email signature line. Also, include links to anything you post to followers' sites or blogs, such as e-books, e-newsletters, updates, and so on.
- Add links to social bookmarking sites.
- If you have your own store, make sure customers know that your business also has its own Facebook fan page. You can display the link or URL of the page, or include a QR code attached to the fan page.
Step 12. Try advertising
These tips are useful when you, either personally or as a representative of companies and businesses, want to spend a little money to reach a wider audience of fans for your Facebook page. In fact, some hobbyists find it useful to advertise when they want to earn an income by running a blog or running an internet website.
- Let Facebook advertise your page. If you're willing to pay advertising fees, Facebook can promote your page and help attract more fans. It's a good idea to promote the latest, latest content, and can reflect things that are happening right now. When the content shared is related to news or current events, it is possible that Facebook users will want to see your page. For example, let's say a well-known magazine or newspaper publishes an article about a famous celebrity who started solving his problems after going bankrupt. Try writing a post on the fan page on how to deal with bankruptcy and insert appropriate keywords (including images, if necessary). When Facebook suggests you “promote” the post, click the “Promote” option. After that, you can see the cost per impression or visitor review (cost per impression or CPM). You can also adjust the keywords if necessary. Decide if the fees set are what you want, as well as the length of time you want to advertise. If the cost you set fits your estimate, promote your content on Facebook. You can also advertise just to see how many fans you can get. Fans who “liked” your page will automatically show their “likes” to their friends so you can get more fans after the ad period is over.
- Advertise on Google so that internet user traffic can be directed directly to your Facebook fan page.
- Advertise in local newspapers, e-newsletters, magazines, or even television channels if you have your own television station.
Step 13. Keep learning and show genuine interest in fans
Facebook is constantly changing, and so are your strategies and needs for fan pages and internet business or hobby pursuits related to those pages. Keep the following important points in mind as you continue to build or develop a fan page:
- Building a fan base takes time and dedication. Building it requires persistence and consistency, as well as ensuring that you also reciprocate the efforts of the fans who actively support and share the information and updates you submit. If you remain patient and persistent, you can build a reputation as a trusted Facebook “brand” and be seen as a user worthy of discussion in the wider social media circle, not just those related to your product or service. Of course, there's nothing more satisfying than knowing that your business or Facebook page is featured in someone else's blog or article as an example of good social media use!
- As improvements and changes are made, keep up with the changes and try to be the first user to use or criticize them. This kind of knowledge is highly valued by people who want to keep up with change. You too can be a leader in setting new trends. Of course, that way, you can get a lot of new fans. In addition, it also helps ensure that you don't spam or annoy other Facebook users by not following certain changes implemented to stop anyone abusing Facebook with over-marketing strategies, and knowing that understanding these things early on will provide positive impact on your trade “brand”.
Tips
- Make sure you set the appropriate category for your fan page. There is a difference between a page created for entertainment and an official business group page. If you feel confused with the assigned category, the fans will be confused too.
- Feel free to get creative if you manage a company or business page. Finding creative ways to connect with potential customers (as well as existing customers) will always be a learning process, and parts of that process include failure. Of course, it doesn't matter if you fail. The most important thing is that you keep listening and interacting with your fans, brave enough to be honest about what didn't work, preparing yourself to follow the changes for the better.
- Use any opportunity to insert or paste a link or fan page URL into a variety of things, including news, advertising markers, business cards, posters on store walls or windows, advertising flyers on public transport, and more. Think about things differently than usual.
- Once you have enough fans, regular page updates are beneficial for communicating with customers, especially if your page advertises a business such as a restaurant or bookstore. You can even include items like vouchers, special products/services, and exciting menus!
- You can post private content for fans only on Facebook. This feature allows you to send special “offers” for products, videos or photos, services, and more. If a Facebook user doesn't like your page, that user will get a notification to like the page first to get an offer after he clicks on the post link. The success of these tips will largely depend on the quality and level of demand for the product/content. After that, you also need to maintain quality content to retain some fans who stick around long enough to get what they want, before they eventually stop liking your page.
Warning
- Try uploading posts that are entertaining, useful and relevant. Don't flood your fans' walls or timelines. Otherwise, they will get annoyed and stop liking your page.
- Get to know your audience and try to communicate with them in a friendly manner. Instead of constantly trying to convince them to suggest your page to other friends, give them a good reason to do so.
- Easy and short marketing doesn't really exist. Show a good effort to get the result. If you don't put in the effort, the fan page development will stall.
- Another tip to follow is to upload photos that won't destroy your reputation at work or school, but will actually get a lot of attention (and fans to like your page).
- Don't shower or “dirt” other pages and groups with links. It's okay if you share the fan page link to another page or group, but if you do this over and over, there's a chance that your posts will be deleted and marked as spam. In the worst case, you may be banned from that page or group. If you manage a company fan page, this can have an impact on the company's reputation.
