A creative and well-written tour package brochure makes the reader feel as if they are in a story set in the advertised place. In this article, you can learn how to create a travel package brochure that makes your readers imagine and ultimately book the tour package.
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Part 1 of 3: Deciding What to Include in a Brochure
Step 1. Select the tourist destinations to be advertised in the brochure
If you are making this brochure for the company you work for, use the selected travel destinations. If you are a student who is making a sample brochure for an assignment, choose a tourist location that is exotic, interesting, and arouses people's curiosity.
- If you are creating a brochure for a professional travel agency, you should already know the destination you want to advertise for. Use this time to find out about the important things to see in the destination, such as mountains, lakes, historic homes, museums, parks, etc. Write each of these important points on a piece of paper.
- If you are a student, choose an interesting place to advertise. For example: Bali, Gili Trawangan, Raja Ampat, Bunaken, Guam Island, or even the Maldives for example. Then, do some research on the selected location (using internet search engines, encyclopedias, library books, etc.) and find out what are the important things to do in that place. Write each of these important points on a piece of paper.
- This advice applies to both travel agencies and students: make sure your list is longer at the start. Start with a long list of place visits. After that, then cross out one by one which is considered less important.
Step 2. Explore the destination and find out what amenities are available
Included in these comfort facilities are restaurants, food stalls, shops, bathrooms/toilets, cinemas, etc. Your potential clients need to know what amenities are available at the advertised destination, as well as the location of these facilities.
- Visit the tourist destination and note the various facilities available.
- If you are too far from the tourist destination that you want to advertise, you can see the completeness of the tourist destination on the internet map. Sites such as Google Maps can show the facilities that exist in a place.
- After listing these facilities, draw a star on the one you think is the most important (the top priority is the toilet). Also note whether these facilities provide additional accommodation, for example wheelchair accessible.
Step 3. Pay attention to the opinions of local people
If you live with or are close to people living in the destination, ask for their opinion. Ask for their opinions and stories about your chosen travel destination.
- Visit people's homes and ask for their opinion. Bring a pen and paper to clearly record what they say. If you are slow to write, bring a voice recorder.
- If your destination is specifically for tourism (no one lives there), ask the opinions of people who have traveled to the place. As in the previous step, write down their experiences clearly.
- Students who do not have direct contact with people who live in or have visited these tourist attractions can search for information via the internet. Look for internet sites that describe local amenities such as hotels or restaurants available in the area. Look for other people's reviews that discuss the tourist destination (such as Bali or Gili Trawangan), not discussing an accommodation place (such as a hotel). Record what they say.
Step 4. Choose your target market
For each travel destination, you need to determine which demographic group you will be most attracted to. That way, you can more easily determine what kind of accommodation and trip you will make. With a clear target market, you will also be able to determine what kind of image will most appeal to them.
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Use a list of key things and convenience tools to define your target market. Here are some examples that might help:
- Tourist sites with lots of bathrooms and restaurants may appeal to the elderly.
- The location which is mainly a tourist spot (not used as a place to live by people) will be attractive to young children or young couples who are on their honeymoon.
- The vacation location, which is equipped with a hotel with internet connection and cable TV, will appeal to families with children.
- Tourist attractions with large hotel rooms are usually in demand by people who do business and want to work from far away.
- Of course this list is not exhaustive, but with it you can look at the various possible ideas and understand how to select a target market for a particular tourist location. Something you might think is unimportant (like a beachside walkway), may actually be a defining difference for certain clients.
Step 5. Determine the price of your tour package
This is the most important step. Of course you have to make a profit, but don't let your efforts fail. If you work for a travel agency, the price of this package may be predetermined.
- When determining the price, consider the previous four steps, especially the target market you want to target. Determine a standard price for each convenience tool and add it up. Determine a standard price for each key item, then add up those prices. Finally, add up the total cost of key items and convenience tools.
- Set fees based on potential clients. Young people and families are likely to be looking for cheap holiday packages. Older clients (or business clients) may have more money. In general, a vacation for a family of four usually costs IDR 5,000,000-IDR 15,000,000. You can set higher or lower as needed.[1]
Part 2 of 3: Writing Travel Package Brochure Text
Step 1. Make a big outline
Before you start publishing your final brochure, you need to practice writing what you want to say in the brochure. This is a good time to check for typos and your use of grammar and punctuation.
- First, create a story. Like a good novel that attracts readers, your clients should feel as though they are on an adventure. In the form of paragraphs using full sentences, write arguments that can convince people about your tourist spot.
- After writing the arguments, re-edit your writing. More importantly, strip out unnecessary information, leave out the important information, and add information to the parts that are less interesting or convincing.
- This argument can then be broken down into different sections of the brochure. You will then need to adapt these various sentences as stand-alone arguments in each section of the brochure. You as a writer need to clearly know the reason for the existence of each article and how each writing then becomes a coherent whole text that can convince clients.
Step 2. Use custom fonts and fonts
Your brochure should be clearly legible and easy to follow, it should flow and not feel choppy.
- Display titles in bold, underlined, and large enough to be read from a distance. Place it at the top. One should be able to read this title easily while sitting in a doctor's waiting room or cafe.
- Each section title must also be in bold and underlined. The font size must be smaller than the title. All section headings must use the same font. For example, if one section heading uses the Times New Roman font, all other section headings must use that font as well. This way, your brochure will feel more fluid and less confusing to the reader.
Step 3. Write a title that captures the reader's attention
A simple title, such as "Vacation in Bali" or "Vacation in Hawaii" may not sound appealing to the reader and don't invite them to read further. You need to use a variety of adjectives, maybe even verbs, that capture the reader's attention.
- Write down various adjectives that people don't use very often, such as "attractive," "charming," "astonishing," "awesome," "charming," and so on. Place the words near the beginning of the title so that your readers' eyes will catch the keyword.
- Also include the vacation location in the title. If you're advertising a vacation in Hawaii, don't forget the word "Hawaii." Include this location right before the adjective.
- You can include the words "Vacation" or "Travelling" (or other synonyms) at the beginning, if necessary. End the title with an exclamation point so that the person advertising the tour package seems as interested as the viewer.
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Bold and underline the title. Example: AWESOME KILLING BAY! LET'S TAKE A WALK!
Step 4. Tie your reader in with an opening sentence
This sentence should appear in the first fold the reader opens. This sentence is similar to a statement of argument in a paper.
- Clearly explain why this holiday is interesting. People will not want to read the brochure further if they are not interested in it from the start.
- This is a good time to list the various convenience tools and key things available. For example: Charming Gili Trawangan getaway with beautiful beaches, five-star hotels and bars!
Step 5. Write down the contents of each section
Half of your brochure will contain words, the other half will contain images. For each section of the brochure, use only a few sentences (three or four sentences) to describe each different aspect.
- At the very least, make a section about: restaurants, hotels, sights of tourist attractions (with photos), and shops. These four are the most basic things one needs to know before going on vacation. In all, you'll need about six to eight pieces.
- Make sure everything you say is necessary, short, and convincing. Consider what kind of pictures you use and make sure your words match the pictures. Emphasize or italicize/bold certain words or phrases as needed.
- You can also include additional existing accommodations, such as wheelchair trails, free breakfast, cycling/walking trails, etc.
Step 6. Include testimonials from other parties
You've collected and written down the personal experiences of people who have vacationed at that tourist spot. Now, write a summary of what they said, in the citations that stand out.
- Create a quote section by moving the left alignment of the quote text. Add quotation marks, write the conclusion of the testimonial, and end with one more quotation mark.
- Include the most sensitive and valuable information. Don't include bad experiences as they can disinterest the reader.
- If you want to delete a sentence in the middle of a sentence, mark the sentence, then delete it. Then between the existing sentences, add … (three dots). That way, you can shorten the statement, keep what's necessary, and put the things that matter most.
Step 7. Add a section regarding prices
This section does not need details. You don't need to create graphs or tables that show all the available options. However, you need to provide an estimate of the cost of the tour package.
- In the cost section of 3-4 sentences you can write for example something like this: "The lowest price is IDR 400,000!" or "From IDR 1,000,000 only! Additional discount when ordering by phone!"
- Also mention the various discounts that your tour package clients can get. Usually, there are discounts for families, seniors, children, etc.
- You should place this section in the inner brochure, at the bottom right. Don't start the brochure by showing the price. You also don't want to put the price on the back of the brochure because your client will probably look at the place first and not look further into the brochure.
Step 8. Connect readers with other sources of information
This is important because the information contained in the brochure is certainly not sufficient. After the pricing section, or on the back of the brochure, include a section containing your email address, website, cell phone number and physical address.
- It's a good idea to include it in bullet points, not paragraphs. In paragraphs, all of this information will appear combined and confusing.
- Reread the information you entered in the brochure. Make sure the information is current and complete. Look at the bottom of the sites you visit for updates. Call the telephone numbers you include in the brochure. The information you submit must be accurate.
Part 3 of 3: Including Images in Brochures
Step 1. Choose an interesting photo
With these photos, your brochure will convey the things you want to convey. Clients should be intrigued and curious about what they see in the brochure.
- Example: a visitor smiling and swimming among dolphins in the middle of the sea, or a woman enjoying a relaxing massage at a spa with a sunset in the background.
- Make sure the photos you include are in color and of high quality. Avoid using generic photos that look contrived and unattractive. Use pictures taken from real life or photos you took yourself on location.
- In general, people like to see other people having fun. That way, include photos of other people having fun at the tourist destination and not photos of hotel rooms or empty beaches. Readers will imagine themselves in the photo.
Step 2. Consider the color scheme carefully
Each tourist destination creates a different feeling. Convey the "feel" of your destination, whether it's "relaxing," "fun," or a combination of the two.
- To convey a sense of relaxation, for example for a spa, use light pastel colors. Tourist destinations for children will be most attractively advertised with colorful and bright colors. Brochures of historical sights can be given an "antique" feel in brown.
- For each brochure panel, use the same color. If there are different colors for each panel, the reader will be distracted and your brochure will appear redundant.
Step 3. Add delimiters, * and other graphics
Include these three things to help you build a story about a tourist location. Of course, do not be too distracting to the reader.
- Use a thin border to divide each panel of the brochure. Thick borders can be annoying. The border should be a lighter or darker color than the color you use in the rest of the brochure.
- If you want to highlight some parts of the brochure, use bullet points. Limit the number of points to 3-4 only. Highlight the things that are not written in the sentences that already exist.
- You can also use images, such as stars, rainbows, arrows, and more. Add as needed. Again, don't use too much or you'll drown the reader in a sea of images and symbols. Readers of your brochure should be interested in reading further, not reading closer.
Step 4. Arrange for the various text and graphic components in your brochure to appear appropriate
Sections of 3-4 sentences must correspond to the various pictures included. For example, if you're talking about a restaurant, include a picture of a restaurant.
Step 5. Print your brochure in a professional printer
If you are a student making brochures for assignments, print them out on plain paper. However, if you are making this brochure for a travel agency, print it at a professional printer.
- Ask to use high-quality paper. Paper that is cheap and easily damaged can be torn or damaged by wetness. Paper that is thick and coated with plastic will be more resistant to various environmental influences and can be carried around more easily.
- If you end up using a printer at home or at work, make sure the paper you use is thick and heavy. Use the highest pixel density in your printer settings, for clean and sharp prints.
Step 6. Request a sample of the finished product
Make sure the printer doesn't dramatically change the shape or design of your brochure. For both professionals and students, check for typos or grammatical errors in this sample output.
Tips
- If you are working on a brochure writing assignment, follow your teacher's instructions.
- Students should make brochures without using a computer. Use colored pencils/markers and a ruler.
- If you are making a brochure for a travel agency, make sure that the final result of your brochure has been approved by your employer and the legal department.
- Do not use photos that are not photos of the tourist attractions that you advertise. People don't want to be lied to about their travels. You could be in trouble or even sued.
