Distributing flyers takes more effort than one might think. Capturing a receptive consumer's attention takes a lot of planning. Make brochures small and short. Deliver brochures in a polite and professional manner where your target customers can be found. Look for creative ways to distribute flyers, including sending them in the mail or displaying them at business locations that will accept flyers.
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Method 1 of 4: Designing an Effective Brochure
Step 1. Choose your target
Before effectively creating and distributing flyers, remember who your target audience is. A brochure addressed to a child is different from one that would be given to a 75 year old grandmother. The two groups had different desires and gathered in different areas. Polish your message and strategy to grab your target's attention.
Step 2. Create a small and concise brochure
Small brochures tend to be less expensive and have less risk of being thrown away. Provide the information your target needs without over-explaining. The larger the brochure you make, the more difficult it will be to distribute it. A brochure that is difficult for you to handle will also be difficult to read and carry. Use strong words in simple sentences.
Step 3. Create an attractive brochure
Effective brochures generally have a clear image or logo and title. A slick color scheme will attract attention. Brightly colored paper and bold, large titles help you grab attention. A sharp motto or phrase makes your brochure stand out and be memorable.
- For example, a title that asks, “Need a gardener?” explain the meaning of the brochure very clearly.
- Collect flyers distributed in your area and learn what makes them interesting. Find a design that catches your eye.
Step 4. Include contact information
Relevant details include phone number, address and hours of work. Don't forget to include an expiration date when advertising coupons or promotions. A small map can help visitors find your business. Further redirect readers who are interested in your mission.
Method 2 of 4: Creating a Distribution Strategy
Step 1. Decide where you will distribute the flyer
Where do your targets live, work and shop? This information is very important to know so that you know how to reach them. You shouldn't travel to another city to hand out flyers for your new restaurant.
Lifestyle messages, such as those about a vegetarian diet, have a wide range of messages, but must still seek out a receptive audience. Teenagers, for example, will be more receptive to a vegetarian lifestyle than older people who have been accustomed to eating meat for decades
Step 2. Create distribution channels
Before you step out, decide where you're going. To create an effective distribution plan, think about how far you have to walk or drive, when you need to get to the location, and how many flyers you need to carry. A good strategy will help you save time and money.
- Use maps to plan shorter routes and find where consumers are.
- Note the locations of consumers and businesses that are receptive to your ad.
Step 3. Distribute flyers at the right time
When should you give brochures to potential customers? If you're advertising a sales pitch during the holidays, your flyer should be distributed a few weeks before the holidays begin. Generally, people will be more receptive at certain times. The probability that your flyer will be taken home is higher if it is given to people who are going to or leaving an event than to people who are in a hurry to get to work.
- Keep track of events that are taking place in your area. At a concert where the youth are gathering, you may be able to advertise your vegetarian restaurant. Advertising a vegetarian restaurant to an older readership will be more difficult.
- Your target may have more free time at night than during the day. Bars or clubs can be your target for advertising restaurants or products that are relevant to people who work during the day.
Step 4. Redistribute your flyer a few weeks later
Ads that are repeated are easier to remember. Return to your distribution location a month or two later. Even if you give the same brochure to the same people, you will get better results. Your message or business will become more recognizable as you build your network.
Method 3 of 4: Giving Brochures to Consumers
Step 1. Understand local regulations regarding distribution of brochures
Always check local regulations before you start your ad. Private property is usually not allowed to be entered. Sidewalks and universities are generally safe places to distribute flyers. Make sure you are allowed to visit the business location, open the mailbox, or place a flyer in front of the house. If you are asked to leave a private area, leave without putting up a fight.
Step 2. Wear appropriate clothing
Mingle with the people around you. People will be more receptive when you appear approachable. Make your potential customers concentrate on the message you want to convey, not to you. In the middle class area, don't wear tattered jeans. However, you also don't need to wear a suit and tie to advertise your restaurant.
Sometimes you'll find creative approaches, such as wearing costumes when advertising your product to children, to get your message across. However, people outside the target group may not accept your flyer
Step 3. Create a sales offer
Your offer should be short, but descriptive. You can say, “You want to learn about the vegetarian diet?” or “Come eat our pizza at Piza Medan” when you distribute your flyer. These kinds of messages describe your goals without being rude or pushy.
Remember that direct contact like this is an opportunity to answer potential customers' questions and direct them to additional information
Step 4. Be polite
Approach everyone with a smile. Don't chase people to get them to accept your flyer. Don't argue. When someone is rude, leave the conversation. Good behavior will make people want to accept your flyer.
Step 5. Pick up the fallen flyer
Seeing discarded flyers may make you feel sad, but leaving them on the streets can be bad for you. Scattered flyers will make your logo or message look neglected and they will create unattractive junk.
Method 4 of 4: Creatively Sharing Brochures
Step 1. Send the brochure by mail
Brochures distributed from house to house are often ignored. You can use a company to send your flyers in the mail. You can also put flyers directly into the mailbox, but make sure you don't use this method against the law. Brochures left on the door or porch will also get the homeowner's attention.
If you don't have a specific target address, distributing flyers in this way can take a lot of time and effort
Step 2. Place the brochure in the customer's order
When you're packing an order in your store or having it shipped, there's no easier way to advertise your product than packing a brochure into the package. Since the recipient of the brochure has already been in contact with you, they will read your brochure. Coupons or product catalogs in brochures are very appropriate to be placed here.
Step 3. Insert your brochure as an insert
Contact the publication manager to discuss how to include your brochure as an insert in their publication. Choose a publication related to your business, such as a music magazine to advertise for a band or promote your property that can be used for shows. Some areas have local publications that are useful for distributing your flyers.
Step 4. Display your brochure in other business locations
Having a good relationship with local business owners can help you. Have them display your flyer at the checkout counter. Some places have public billboards that you can hang your flyer on. Waiting rooms in health facilities (for example, waiting rooms for doctors or health centers) can be used to reach people who are having free time.
A business that deals with your product or message is the best choice. For example, if you're advertising a health grocery store, your gym will tend to be receptive. You can offer to advertise their business in return
Step 5. Advertise in specific events
Local events, such as trade fairs, are a great location to reach large numbers of people. Your best chance is during an event related to your business, such as advertising a craft shop at a craft show. You can put the flyer in a gift bag or display your flyer.
- You can also sponsor the event. As a sponsor, you will be given the opportunity to distribute brochures and advertise your products.
- Contact the event organizer to discuss sponsorship opportunities and product advertising. Search for events in the surrounding area, such as through libraries, community centers, clubs, and other event locations.
