Marketing a site is an important part of increasing visitor traffic, both for new sites and existing sites. There are many forms of advertising your site. From optimizing your site to increasing your site knowledge. This makes website marketing the most vital part of being successful on the internet.
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Part 1 of 3: Optimizing the Site
Step 1. Optimize content for search engines
Search Engine Optimization (SEO) is an important factor to increase the visibility of a site. This includes ensuring that the content on your site matches potential search keywords. Common SEO targets are article and page titles, image descriptions, URLs, and use of keywords in content.
There is a lot of information available regarding proper search engine optimization. Look for guides on Wikihow for details on optimizing content
Step 2. Create the back link
Back links (aka back links) are links to your site on other sites. To create the most effective backlinks, you need links from sites that are much more popular than your own.
Commenting on other blogs, posting on forums, answering questions, and guestbooking on blogs are some of the ways to increase link count. Look for a guide on Wikihow for an in-depth article on the best ways to create backlinks
Step 3. Make sure your web design is always up to date
A good, functional website will look attractive and retain more viewers than an old, hard-to-use site.
Step 4. Make sure that your site structure is easy to crawl (aka crawl)
If search engines struggle to crawl a site, they will not be able to catalog content. Run a crawl test to make sure that your site is crawlable.
Some popular crawl simulators include Xenu and GSiteCrawler. This simulator will help reveal problems with navigation and site structure
Part 2 of 3: Spreading the Words
Step 1. Create a Twitter account
With Twitter you can tweet every time you post new content. Twitter is one of the most important new utilities for providing readers with information. Submit a content title and a shortened URL to the article for each new post on your site.
Step 2. Post your new content on social media sites
Social media is where your readers spend most of their time online. Make sure that all your content is getting pushed to related social media pages.
- Create Facebook and Google+ pages. This page makes it easy to share new content with anyone who is a fan of your page.
- Links from social media sites generally don't help page rank, but they do help build an audience. This will eventually create a higher page rank when viewers start linking to your own site.
Step 3. Create an RSS feed
With RSS feeds readers can add your site to their readers, which will be up-to-date whenever you publish new content. You can also submit RSS feeds to directories to help attract new audiences.
Step 4. Create YouTube videos for your content
YouTube is a very popular site, and if your content matches popular videos (Guides, reviews, etc.), you can create your own YouTube channel. Create and upload videos that enhance your content, then include a link to your site in the video description and annotations.
Step 5. Run the email newsletter
Create a newsletter that you can send to an audience mailing list. If you have an account creation system, automatically include new users on the mailing list.
Step 6. Submit a press release
Press releases serve to inform others of new developments on your site, and allow other websites to share this news with their readers. Write a press release about the launch of your website, then send it to the relevant outlets.
Step 7. Submit your content to directories and aggregate sites
StumbleUpon, Digg, Reddit, Slashdot, and other sites are all great ways to get your articles in front of a more potential audience. Just like social networking sites, all of these places don't immediately have a big impact on your rankings, but will eventually create more traffic to your site.
Step 8. Buy some ad space
If you have enough budget for marketing, consider purchasing some ad space. You need a good design for the ad, as well as a good target for the campaign. Ads can reach a large number of people, and can create increased traffic for your site.
Part 3 of 3: Producing Quality Content
Step 1. Become a niche expert
Your goal is to make your site the primary destination for your type of content on the internet. This means that you need to be an expert on your niche or interest, so that you can present your expertise to readers.
Step 2. Generate unique content
The best way to drive traffic to your site is to provide unique and useful content that can't be found anywhere else on the internet (unless someone else stole it from you). Generate unique content and you'll soon be an expert. Approach content from an angle you've never tried before.
Step 3. Release content regularly
A regular schedule of updates will help you retain users. The average attention span of viewers is very short, and their memory is even shorter. You have to consistently produce new content so that viewers keep coming because of their curiosity.
- If you write a blog, update it at least a few times each week.
- Release content during prime time for your primary audience. The times most people view your content are usually during lunchtime or after dinner time.
Step 4. Write an attention grabbing headline
The headline and associated image for an article are usually the first things viewers see, and if it's not interesting they'll skip it without a second. Sites like BuzzFeed get high traffic because of their unique and interesting news.
Step 5. Create content that is easy to share
In the world of social media, you will make sure that the content you create promises to be shared. The title, the image, the unique content that promises to be in it, all these things are one package and will help encourage others to share the content with their friends.
