Although the layout and aesthetics of a newsletter are very important, basically what determines the quality of a newsletter is the content in it. To create quality content, a writer does not only need a comprehensive understanding of Indonesian grammar and vocabulary. There are many other factors that also determine the quality of a newsletter content, such as the attractiveness of the content, its relevance to readers, and the level of readability. Interested in creating your own newsletter? Read on for this article!
Step
Method 1 of 1: Creating Newsletters
Step 1. Consider the target audience of the newsletter
Before deciding on the content of your newsletter, take some time to analyze your target audience; try to analyze the demographics, then determine what topics might interest them. If most of your newsletter readers are middle-aged women, chances are they won't be interested in articles that are too long and detailed to explain a product. Package your article in such a way that it can have a personal connection with the reader.
Step 2. Choose a topic of interest
Trust me, your newsletter will be more interesting and able to reach a wider audience if it contains a variety of topics and rubrics. Like a newspaper, your newsletter should include a variety of rubrics; for example, also include rubrics for readers' letters, local news, and entertainment news. To keep your newsletter layout from being too clunky, try adding a little box with tips or customer reviews.
Step 3. Include 5W+1H elements in each article
To make the information conveyed more accurate, make sure you include the 5W+1H elements, namely who (who), what (what), when (when), where (where), and how (how) in each article written (if possible). In order for the information presented to be more comprehensive, it is likely that you will need to do additional research or even an interview process with resource persons; Although it seems complicated, you need to go through this process to produce a higher quality newsletter.
Step 4. Research the topic raised
Believe me, the author's credibility really depends on the objectivity of his writing. Without going through an in-depth research process, the accuracy of the information you provide cannot be accounted for; as a result, readers will feel confused and begin to question your credibility. If you want to present information such as statistical data or expert opinion, make sure you also include the source (for example, whether the information was taken from a magazine, website, or book). If the newsletter is written for the benefit of the company, make sure you also attend meetings held by the company to find out the latest information that is relevant to readers. For example, customers may be more interested in the latest product information, while nonprofits or donors may be more interested in the success rate of the company's recent campaigns.
Step 5. Make sure the content of your newsletter is easy to understand
To increase the readability of your newsletter, make sure you use language that is straightforward and easy for readers to understand. Avoid overly wordy sentences; for example, instead of using adverbs or complex verbs, use single verbs with similar meanings.
Step 6. Create an interesting and effective headline
In the headline, make sure you use a verb that is able to provoke the reader's curiosity. Without an interesting headline, surely readers will not bother reading your article because it is considered less attractive. Headlines are one of the important keys to attracting a loyal group of readers, especially because quality headlines generally always go hand in hand with quality articles; Meanwhile, quality articles or content will represent the quality of your newsletter. Make sure you also break up paragraphs that are too long into several short paragraphs to increase the readability of your newsletter.
Step 7. Edit your article
After writing the article, make sure you take the time to edit the grammar, spelling, language logic, and sentence consistency in it. Never leave the task to an application available on the internet! Believe me, nothing can beat the human brain's ability to edit; in other words, these applications you will not be able to rely on to edit articles in more depth. If possible, ask someone else to do the second stage of editing; This step is necessary to prevent you from missing minor errors. Whenever you feel like you're done editing, reread your article! Don't be complacent; remember, even one or two spelling mistakes can detract from your enjoyment of reading and undermine your credibility as a writer.
