Keywords are used in online marketing to create pay-per-click (PPC) ads, create meta descriptions, and improve search engine optimization (SEO). Determining the most popular keywords can increase the effectiveness of your online marketing. Find out how to find the most searched keywords using various free internet-based programs and sites.
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Method 1 of 4: Google Auto-Complete (Google Auto-Complete)
Step 1. Select several topics for which you want to find the best keywords
To start doing keyword research, go to the most popular search engine, Google.
Step 2. Go to Google.com
Type the subject you are looking for in the search bar.
Step 3. Look at the drop down section below the search bar, you will see the most searched words
The number of keywords that appear can be from a few to more than 10, depending on the theme you are looking for.
- Look for the keyword "main". Main keywords are the most popular keywords. These keywords are fairly common, and are the most expensive bids for pay-per-click advertising.
- Also look for long keywords. As the name suggests, long keywords have 3 to 5 words and phrases. People use it to search for something very specific. These keywords are less expensive in terms of pay-per-click advertising, result in less search results, but are generally the best target marketing.
Step 4. Write down any Google AutoComplete result terms that may relate to your site or product
Step 5. Remove the original search term from the Google search bar and try again with a new search subject
Method 2 of 4: Google Trends
Step 1. Go to Google.com/trends
Google Trends collects all the information about the most popular Google searches. You can use several tools to find out popular keywords.
Step 2. Find popular general keywords with Hot Searches Google Trends
Look for these two phrases: "Explore trends" and "Hot searches." Both are on the top left of the screen.
You need to be signed in to your Google account to be able to access all the features mentioned above
Step 3. Click "Hot searches" first
Step 4. Select your country on the left of the page to target the search to your home country
Step 5. Read the list of the most searched topics in the selected country
The list contains the most popular terms on Google, which usually indicate trending topics in pop culture, political news, and more.
Step 6. Use those search terms if you have related online content
By continuously monitoring the top topics of search engines, your website will always be relevant.
Keep in mind that using trending keywords in pay-per-click (PPC) advertising is quite difficult. The best way to use it is to provide quality content that refers to trending topics. Use these keywords in titles, subtitles, URLs, image names and articles to generate backlinks that Google will collect and use to rank your website
Step 7. Return to the Google.com/trends website
This time click "Explore Trends."
Step 8. Type in terms/phrases that have been collected through research with Google Auto-complete or other methods
It's in the "Search Terms" section on the left page.
Step 9. Press "Enter" and enter up to 4 keywords
Click "Add Term" to add a term to your research.
Step 10. Compare the terms using charts and other data provided by Google
You can rank popular keywords with this method.
There are also similar sites for other search engines, such as search.aol.com/aol/trends, clues.yahoo.com and bing.com/toolbox/keywords. When you use "Explore Trends" in Google Trends, you can define its use with YouTube or other Google products
Method 3 of 4: WordStream Suggestion Tool
Step 1. Target long keywords using WordStream's free suggestion tool
This service can help you determine the most effective phrases to use.
Step 2. Go to wordstream.com/keywords
Step 3. Enter the keyword phrase you want to check for popularity
Click "Enter."
Step 4. Look carefully at the list of keywords that are similar to the one keyword you just entered
This tool can help you find long keywords and target your marketing more successfully.
Step 5. Perform a free search of up to 30 keywords
Write new long keywords to use with pay-per-click advertising and search engine optimization.
WordStream is especially useful for pay-per-click advertising because it allows you to bid on the search terms that will actually be used to find and buy products. Once you are able to pinpoint popular and specific keyword phrases, the value of pay-per-click marketing can be increased
Method 4 of 4: Website Analytics
Step 1. Talk to a web programmer to find out which web analytics program your business website uses
- If you use WordPress, there are automated analytics tools through the "Jetpack" program. Understand how to access it via the dashboard.
- If you don't already have a website analytics program to analyze web traffic, start now. You can sign up for a free Google Analytics account, then install the code on your website to start tracking web traffic within 24 hours.
Step 2. Find the section in the analytics program that deals with search terms
Most programs will display a list of the most popular search terms used to reach your website.
Step 3. Write down a list of those popular keywords so you can move on to incorporating them into SEO and pay-per-click marketing
While improving your SEO by using popular keywords, you may also see a decrease or increase in the popularity of those terms or searches.
- Research on popular terms in various fields can change from week to week. While using hot topic keywords, launching marketing campaigns, and using long keywords in pay-per-click advertising, popular search terms are likely to change.
- If the search terms that are listed in a particular field are very general, you can further specialize with the consequence that click competition for that term will be more intense. Targeting other keywords or producing better quality content can improve search engine rankings.
